Move over Alix Earle! There is a new rising star on social media who is making waves with her very blunt content.
Meet Evelyn, the Gen Alpha tween who has become an online sensation for her hilarious – yet sassy – takedowns of the things she hates – all while confidently applying her beauty products.
The 12-year-old seventh grader hails from Kansas City, Missouri, and has amassed millions of views on TikTok, Instagram and YouTube by posting Get Ready With Me (GRWM) videos, in which he roasts people's annoying and unsavory habits.
Some viewers have even compared her to Mean Girls villain Regina George after checking out her snark-filled account, which she notes on Instagram is “parent-run.”
Meet Evelyn, the Gen Alpha tween who has become an online sensation for her hilarious – yet sassy – takedowns of things she hates – all while confidently applying her beauty products
The 12-year-old seventh grader hails from Kansas City, Missouri, and has amassed millions of views on TikTok, Instagram and YouTube
Evelyn's sharp monologues have earned her an impressive following online – with millions of people watching her videos
In a video posted to Instagram in September that has been viewed more than 410,000 times but was reuploaded by another account on YouTube, where it has already been viewed 3.4 million times, the tween lists the “things that be embarrassing'.
“When someone who's really rude asks why he doesn't have any friends,” Evelyn begins in the clip as she's about to apply a Glow Recipe toner to her face.
“Maybe you don't have any friends because you're a b**** to everyone.”
She continues while using a skincare product from The Ordinary: 'People who change their entire personality the moment they are in front of a man, or when they are recorded.
'If someone still says 'bombastic side eye'. It was what? Five months? Let it go.'
As she applies an Elf makeup product to her face, she continues, “When you say something funny to someone and they start telling your joke to everyone.”
Next on the list: 'The dupe trend.'
“When you talk to people and you repeat yourself and they say, 'We heard you the first time,'” she continued.
“When someone says the obvious, like, 'People need water to live.'
'And then everyone goes, “Oh my God, this is so real.” Guys, I've been saying this all the time. If it's like 'clear, clear'.”
Evelyn then finishes the video by showing off her iridescent nails, “for those who asked.”
In another video, which has been viewed 1.2 million times, Evelyn lists 'things we need to stop doing' while using products from brands including Glow Recipe, The Ordinary, Drunk Elephant, Saie, NARS, Rare Beauty and Charlotte Tilbury.
She posts Get Ready With Me (GRWM) videos, highlighting people's annoying and unsavory habits
In one video, which was reuploaded by another account on YouTube, where it has been viewed 3.4 million times, the tween lists the “things that are embarrassing”
“Every girl we don't like, she calls 'pick me,'” she begins.
'Have one-on-one conversations in the group chat. “But it's not that hard to turn off your notifications.” Okay, it's not that hard to leave the group chat and message them individually.
'Teachers need to stop saying, 'I'll wait, I'll wait.'
'Stealing things from lockers. “What happened to my Fenty Beauty blotting powder?” “If you care about it that much, you shouldn't have brought it to school.” Or maybe, just maybe, you shouldn't have gone into my locker and stolen it from my bag.”
Her audience is mainly young women and she has been offered sponsorship deals from companies looking to tap the tween market, which includes girls aged eight to 12. The Washington Post reported.
So far, she hasn't posted any sponsored content on her main Instagram feed — and she hasn't revealed to the outlet how much money she's made from her social media career so far.
However, in addition to her hilarious videos, she has also posted a number of PR broadcasts showcasing the products sent to her by beauty brands.
In a clip titled 'HUGE PR haul', Evelyn reveals she 'literally' has 10 boxes in her possession.
She received three packages from makeup brand Saie, containing a selection of tinted moisturizers, blushes, highlighters and lip oil.
Other brands that sent her products were Truly and Philosophy.
In another video titled “huge PR haul part 2,” Evelyn unwraps another PR package from Saie, which she says is her “fourth of them.”
Then I Met You, Bubble and Jouer were also featured in the clip.
While she didn't reveal how lucrative these offers were, Evelyn did reveal that she was putting money aside for a facial and wanted to raise money for college.
Her parents have also opened a Coogan account for her so that her social media earnings are kept in confidence and she can access them when she turns 18.
The account became a legal requirement after child actor Jackie Coogan sued his mother in 1939 after his parents squandered much of his estimated fortune of $3 to $4 million (about $66 to $88 million in today's dollars).
The legal battle drew attention to child actors and resulted in the 1939 enactment of the California Child Actor's Bill, often called the “Coogan Act” or the “Coogan Law.”
It stated that a child actor's employer set aside 15 percent of earnings in a trust.
Speaking to The Washington Post, Evelyn and her mother, Alex, gave some insights into the tween's creative process and the difficulties they faced, such as her TikTok account being suspended without detailed explanation.
Speaking to The Washington Post, Evelyn and her mother, Alex, gave some insights into the tween's creative process and the challenges they've faced
Her TikTok account has been suspended despite being managed by her mother because she is under the age of consent. The minimum age to start an account is 13 years
Alex is the one who manages her daughter's social media and keeps an eye on the comments – both good and bad – as the 12-year-old is not yet at the age to create her own TikTok or Instagram accounts, both platforms have a minimum age of 13 years old.
Unfortunately, the mother had to disable comments on some videos on Instagram due to negative reactions.
“I take social media seriously, especially when it comes to my daughter's safety and privacy,” Alex told the publication.
“Not only did I create the TikTok account and submit my government ID as proof, I am also the only person uploading content in addition to monitoring daily activities. To say we are extremely disappointed that our account was deleted despite these precautions is an understatement.”
The mother-daughter duo also come up with content ideas together, and Alex is in the room when Evelyn shoots her videos, reviews and edits them before they go live.
Despite being online, Evelyn says her videos are fun and not mean-spirited.
Looking ahead, she wants to diversify her brand in the future.
'I really want to expand my content. I understand that I am beauty and entertainment at this moment. But I would like to do makeup tutorials and vlogs,” she said.
She continued, “I'll probably change some of my opinions later as I get older. But there are many opinions of mine that I absolutely do not support, and which I believe are merely morals.
'I think you just have to stay true to yourself. You don't have to change in front of other people or act differently for approval.”
Evelyn added: “I've always wanted to be an influencer.”