- Brendan Babcock checking out a brewery container at Back Channel Brewing Co. when a stream of beer hit him in the chest
- The man was thrown to the ground before he scrambled to his feet in a desperate attempt to stop the leak
- The brewery used the viral moment to promote their 6.5 percent IPA, aptly named ‘Blow Back’
A Minnesota brewery worker was in for a surprise when a stream of beer shot out of a brewery container, sending him flying backwards.
Brendan Babcock, an employee of Back Channel Brewing Co., was checking out a brewery container on Jan. 23 when beer suddenly shot out of a tank valve.
The current threw him backwards, causing him to plummet to the ground, where he landed squarely on his back.
Babcock jumped to his feet and hurried back to the container. He tried to stop the leak as beer splashed out of the hole and sprayed everywhere.
As he struggled, another employee rushed in to help, ducking to avoid the rain of beer.
Brendan Babcock, an employee of Back Channel Brewing Company in Spring Lake, Minnesota, was shocked when beer exploded from a brewery container
Babcock was seen checking the container on surveillance video. Suddenly a stream of pale beer exploded from the can, hitting him in the chest
The force threw the man backwards, sending him to the ground where he landed squarely on his back
Babcock jumped back up and rushed to the brewery container to try to stop the leak. As he struggled, another employee rushed in to help
As the video racked up millions of views online, they used its virality to promote the brew: a 6.5 percent New England IPA called “Blow Back.”
Back Channel Brewing confirmed Babcock was not injured in the incident.
The moment was captured on video and posted to the brewery’s Instagram account on February 10.
It quickly racked up millions of views, with the company using the viral moment to promote the brew – a 6.5 percent New England IPA aptly named “Blow Back.”
“The best beer of the weekend is now on tap,” the brewery wrote, adding, “It’s limited,” with a winking face.
Babcock took the humiliating moment to heart when he left his own comment under the post.
“I just had to get a taste of how good the beer tasted,” he joked.
Back Channel Brewing Co. is located in Spring Park, a city on the shore of Lake Minnetonka.
The brewery bills itself as a “family-friendly taproom experience” and regularly hosts food trucks and live music events.