Meta’s Threads app breaks records to pass 109 million users in its first 7 days

It’s only been a week since Meta released its new Threads app to the world.

By the end of the first day, Threads had already amassed a record 70 million signups – rising to over 100 million by day five.

And while it lacks plenty of features, including the ability to delete an account, many have given praise to the so-called “Twitter-killer” app.

This even includes Elon Musk’s own staff, despite the ongoing tensions between the tech titan and Mark Zuckerberg.

But will Threads have staying power? MailOnline takes a look back at the groundbreaking launch of Threads and what the future holds.

If Quiver Quantitative estimating that 109 million users have now signed up to Threads, it is clear that this launch is unique.

Meta’s first platform, Facebook, took four and a half years to reach the same milestone of 100 million users – this was achieved in 2008.

Instagram did so twice as fast, two and a half years after its launch in 2010, according to the world of statistics.

But next to ChatGPT and TikTok, this pales in comparison to Threads – with the latter reaching 100 million in two and nine months respectively, Frances24 suggests.

Meanwhile, Twitter took two years to reach just one million users before skyrocketing to 151 million in 2012 – more than five years after its launch.

If Threads continues to grow at its current rate, it could reach 200 million logins by the end of next week.

But despite the increased success, it remains unclear how many new Threads users are consistently active on the platform.

When approached, Meta was unable to confirm this, insisting that the latest signup figure was 100 million.

This raises uncertainty about whether Threads is really the “Twitter-killer” app it’s been dubbed, or whether its success will be short-lived.

Given that Quiver Quantitative estimates that 109 million users have now signed up to Threads, it’s clear that this launch is unique.

Some Threads users have now returned to Twitter, having abandoned the app just days after first trying it out.

Some Threads users have now returned to Twitter, having abandoned the app just days after first trying it out.

These users will also not be able to delete their new Threads accounts unless they are willing to sacrifice their Instagram profiles as well.

This is because both accounts are largely connected and Meta has yet to develop a feature that separates them.

One user wrote, ‘I think logins/users will be very different from active users. Many people sign up to see what all the fuss is about (but then can’t delete their account without deleting insta). I set mine up very much as a backup for Twitter.”

They later added, “Right, I signed up for Threads on day one. But already back to using Twitter as my main app. Until Threads has a decent search/trending topic/personal feed – it’s just not comparable to Twitter.”

Another said, “Decided I don’t like Threads. Have a hard time finding reasons to open the app. Maybe it’s who I follow there, not sure. What do you say?’

Business of apps claims that in 2022, Twitter had an average of 401 million users, while Instagram had more than 2.2 billion.

Jake Moore, Global Security Advisor at ESET told MailOnline: “It’s normal to get caught up in the excitement and hype of a well-publicized app and look around, but only the true fans will stay, especially with so many other social media outlets.” apps to compete for attention.

“Being a Twitter replacement has its own market, but it will be some time before we know how many people have been active daily users.”

MailOnline has reached out to Twitter for comment.