Meta considering plans to charge users for advert-free accounts on Facebook and Instagram
Meta is considering plans to charge users for ad-free accounts on Facebook and Instagram
Facebook and Instagram are drawing up plans to charge users for ad-free accounts.
Meta, owner of the social media platforms, is considering asking users in the European Union to pay a subscription fee to avoid ads.
There are currently no plans to roll out the feature in the UK due to varying rules around advertising and data protection. The proposals are in the early stages, but the ad-free versions of the websites could be rolled out in the coming years.
Meta, owner of Facebook and Instagram, is considering asking users in the European Union to pay a subscription fee to avoid ads
Meta would still offer free versions of the accounts. The cost of an ad-free account is not yet known.
Meta, owned by Facebook founder Mark Zuckerberg, did not comment when approached by the Mail.
The business model relied heavily on providing advertising space to businesses on the free social media platforms. The information stored by Meta can help advertisers reach their target audience quickly.