Meta announces an AI translation tool that could change the way you look at Instagram and Facebook Reels forever
Meta just announced a new AI translation tool that lets you view Facebook and Instagram Reels recorded in different languages, translated into your own language.
Meta says its AI translation tool will automatically translate Reels’ audio, so you can enjoy content recorded in another language. The tool uses automatic dubbing and lip syncing to “simulate the speaker’s voice in another language and sync the lips to it.”
The company is currently conducting small tests on its social media platforms, where it translates Reels from English and Spanish for creators in Latin America and the US. Meta plans to expand to more languages and creators in the future.
Language barrier? What language barrier?
Meta put a lot of focus on AI at Meta Connect 2024 and introduced loads of new AI features to its social media platforms, but the new AI translation tool is one of the most exciting and could revolutionize the way we use Instagram and Facebook consume reels completely. change. By automatically translating content and making it appear natural with dubbing and lip-syncing, there could be a future where you can access content from other countries in your Instagram algorithm that can be easily viewed without subtitles.
As Meta looks to highlight Instagram’s strength as a portrait video platform against rivals like TikTok, this new AI translation tool could entice creators to choose Meta’s platform for its greater reach across multiple regions and languages.
Meta also announced a new voting mode for Meta AI, which will be rolled out to the US, Canada, Australia and New Zealand in the coming month.