Aussies are ‘completely obsessed’ with $28 product that is the number one beauty buy in Woolworths: ‘I won’t use anything else’

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a bargain beauty buy which is the number one cosmetic product in Woolworths and Big W is wowing Australian beauty fans and make-up artists, with many saying they have never seen their lashes ‘look so good’.

a MCoBeauty Xtendlash Mascara is sold every 25 seconds and the product has built up a huge cult following.

The Bargain at $28 at beauty supply store sells for more than double that of its closest rival in Woolworths and fans say they ‘won’t use any other mascara again’.

The meinnovative tubing mascara adds incredible length, volume and curl to your lashes and doesn’t clump or smudge either.

The MCoBeauty Xtendlash Mascara sells more than one every 25 seconds and has built a huge cult following with beauty fans and makeup artists obsessed with the $28 product

The glossy formula creates ‘tubes’ around each lash for maximum length, definition and hold and because it bonds to the lashes it won’t run, smudge or flake.

The bestseller has more than 500 glowing five-star reviews from beauty fans and professional makeup artists raving about the product.

One satisfied customer said: ‘The BEST This is the only mascara you will ever need. I’ve tried everything and this is definitely the solution.’

The glossy formula creates 'tubes' around each lash for maximum length, definition and strength and because it bonds to the lashes it won't run, smudge or flake.

The glossy formula creates ‘tubes’ around each lash for maximum length, definition and strength and because it bonds to the lashes it won’t run, smudge or flake.

And even pros are impressed, with one beauty insider sharing: ‘Finally a tubing mascara you can buy at Woolworths!!! Obsessed with this formula, no flaking or transfer to my lids and conditions my lashes while I wear it. I am a professional makeup artist and I use this in my kit and for personal use.’

Another said: ‘This is mine favorite mascara everit comes off so easily and my lashes look like extensions.’

Given the rave reviews, I was eager to try it for myself and I can confirm: the Xtendlash mascara definitely lives up to the hype.

Since I have fairly straight lashes, I normally have to use an eyelash curler, but with the MCoBeauty mascara this wasn’t necessary.

I find that some mascaras can feel heavy on my lashes, but this product added impressive volume and length, yet it is really lightweight and comfortable to wear.

As mentioned, the tubular formula doesn’t clump, and with a few swipes of the wand through your lashes, they are left noticeably thicker, longer and darker.

Even professionals are impressed with one beauty insider sharing: 'Finally a tubing mascara you can buy at Woolworths!!!  Obsessed with this formula'

Even professionals are impressed with one beauty insider sharing: ‘Finally a tubing mascara you can buy at Woolworths!!! Obsessed with this formula’

As someone with oily skin, I’ve noticed that some mascaras can give me the dreaded ‘panda eyes’, I put the mascara to the test by actually rubbing my eyes and the mascara didn’t budge.

Despite its incredible staying power, it can simply be washed off with water and a cleansing pad, which is a big plus for me as I hate having to cleanse multiple times to get the mascara off.

I try a lot of beauty products that don’t always live up to their claims, but the MCoBeauty Xtendlash Mascara does exactly what it says on the tin and at such an affordable price of $28 it’s no wonder it’s flying off the shelves.

Click to purchase the MCo Beauty Xtendlash Mascara ($28). here.

New MCoBeauty buys to know:

Super Pen 4-in-1 Liner ($18)

This pen consists of four multi-functional products, including a black eyeliner, eyebrow liner, lip liner and a highlighter, making it the perfect on-the-go makeup partner.

Golden Glow Lip Oil ($16)

This non-sticky gloss delivers a nourishing layer of hyaluronic acid, vitamin E and jojoba seed oil to leave your lips feeling soft and nourished.

Fragrance Roll-On No. 1 ($14)

This fruity scent is one of four scents and contains notes of plum, vanilla and musk. Rich in warm floral notes, this fragrance can be worn alone or in combination with others from the range to create a bespoke scent.

Glow Hydro Boost Primer ($24)

This hydrating primer contains hyaluronic acid and Kakadu plum extract to nourish your skin and help create a plump-looking base for your makeup.