McDonald’s spin-off CosMc’s opens its second location – with a totally new ‘health’ drink aimed at gym-goers

McDonald’s has opened its second-ever CosMc’s store in Dallas, Texas, and has a new high-protein drink not available at the first location.

The fast-food giant opened its first boozy space-themed cafe in Bolingbrook, Illinois, in December, regularly leaving customers waiting in line for hours.

The colorful menu – featuring slushes, iced teas and coffees with names like the sour cherry energy boost – was a hit with young people who like to post on Intagram and TikTok, retail experts say.

There are two products specifically for the Texas outlet. Both are drinks, including one that seems aimed at gym-goers: the beach protein frappe.

The large version has 27 g of protein – about the same as protein shake from sheds like Core Power and Muscle Milk. But the CosMc’s drink also contains 24 grams of sugar.

McDonald’s has opened its second-ever CosMc store in Dallas, Texas, after the first hours-long queues. Pictured: the Bolingbrook, Illinois location

Saunders said: “Starbucks is definitely one of the chains it’s targeting. The CosMc offers McDonald’s greater opportunities in the on-the-go beverage and snack market

The other new drink is the Melon Herb Cooler, described as “a lemon squeezer and watermelon mint base poured over ice to give a kick to traditional lemonade.”

CosMc’s also has food, but not the range at a McDonald’s – there are no burgers or fries.

But some old McDonald’s favorites were also on the menu, including the popular McMuffins. The food menu also includes a spicy queso sandwich, a creamy avocado tomatillo sandwich, pretzel bites and blueberry lemon cookies.

The second store opened on Tuesday, March 19, located at 6033 Campbell Road in Dallas. By the end of the year there will be ten – and all the new ones will be in Texas too.

McDonald’s is currently experiencing the fastest growth period in its more than 60-year history, with 10,000 new restaurants planned worldwide by 2027.

The chain said it plans to open 10 CosMc’s stores nationwide by the end of 2024.

The exact locations of the other stores have not been announced.

It comes after McDonald’s addicts queued for hours to get their hands on CosMc’s menu when the Illinois store opened.

And data from PacerAi showed that the new restaurant attracted twice as many visitors as a standard McDonald’s in its opening month.

Retail expert Neil Saunders, from consultancy GlobalData, told DailyMail.com: ‘McDonald’s is definitely targeting the TikTok generation

McDonald’s is currently experiencing the fastest growth period in its more than 60-year history, with 10,000 new restaurants planned worldwide by 2027

The chain said it plans to open 10 CosMc stores nationwide by the end of 2024

It comes after McDonald’s addicts queued for hours to get their hands on CosMc’s menu when the Illinois store (pictured) opened

CosMc’s is significantly smaller than McDonald’s, measuring 2,500 square feet compared to 4,000 and 4,500 square feet.

Pacer.Ai’s data shows that the chain is most popular with a younger audience, especially among the 22-29 year old group.

It comes after retail experts previously speculated that the chain was targeting the so-called ‘TikTok’ generation with its colorful menu.

Retail expert Neil Saunders from consultancy GlobalData told DailyMail.com: ‘McDonald’s is definitely targeting the TikTok generation. The marketing is all very social media friendly – it’s very crazy and colorful. And it’s very different from the traditional, old McDonald’s brand.”

He added that the menu appeared to be inspired by Starbucks, whose sales have soared to $35.9 billion thanks to its popularity among young coffee drinkers. Starbucks’ seasonal drinks regularly go viral on TikTok.

Saunders said: “Starbucks is definitely one of the chains it’s targeting. The CosMc’s offer McDonald’s greater opportunities in the beverage and snack-on-the-go market.”