McDonald’s unexpectedly launches new product range designed for late night fun
- Maccas has entered into a partnership with Peter Alexander
- The pajama collection includes 37 items “for the whole family”
McDonald’s fans will be able to live out their devotion to the brand even as they hit the sheets — thanks to a collaboration between the burger franchise and sleepwear company Peter Alexander.
It is the second time that the two brands have put together a collection, the first was in 2021.
The new collection of McDonald’s branded sleepwear and pajamas is “more delicious than ever,” said Liz Whitbread, Senior Brand Manager for McDonald’s Australia.
‘Nothing goes so well together as a good winter’s night in and Macca’s. But be quick, these will definitely sell out faster than you can say ‘would you like fries with that?’, she said.
Maccas fans will be able to eat the sheets in style this winter – thanks to an extra-tasty collaboration between the popular burger franchise and Peter Alexander
The limited edition range features 70s inspired pieces
Available from today, the limited edition collection features thirteen exclusive prints inspired by McDonaldland characters, including Ronald McDonald, Hamburglar and Grimace.
There are 37 pieces, including a Big Mac T-shirt, a smiling Grimace sweater, patchwork-style sets, slippers embedded with the Golden Arches, and a Macca’s doggy sweater.
The collection will be available exclusively at Peter Alexander stores and online from Wednesday 14 June while stocks last.
Pajama king Peter Alexander seemed just as excited about the launch
My latest collaboration with McDonald’s features all new prints and styles that are fun and bold with our favorite Macca’s characters and retro 70s vibes. So sit back, relax and order with a side of your very own Peter Alexander pajamas.
“Who doesn’t like a night in pajamas with burgers in bed?” Peter Alexander asked.
My latest collaboration with McDonald’s features all new prints and styles that are fun and bold with our favorite Macca’s characters and retro 70s vibes. So sit back, relax and order with a side of your very own Peter Alexander pajamas.