McDonald’s mascot Grimace becomes LGBTQ+ icon

McDonald’s Mascot Grimace Becomes LGBTQ+ Icon After Being Resurrected For New Pride Month Campaign

  • Grimace is part of a new campaign at McDonald’s that started on June 12
  • Customers can also get a birthday meal with a 10 piece nuggets or a Big Mac with fries to go with the purple milkshake

McDonald’s mascot Grimace has become an LGBTQ+ icon after being brought to life for a new campaign during Pride month.

The fast food chain’s first purple milkshake was presented in early June for the purple character’s 52nd birthday and then appeared on the menu on June 12.

Grimace has taken over McDonald’s social media accounts and posted: “Do you want to come to my party???? finally have my own grimace meal and purple shake.”

Customers can also get a birthday meal of 10-piece nuggets or a Big Mac with fries with the purple milkshake.

McDonald’s mascot Grimace has become an LGBTQ+ icon after being brought to life for a new campaign during Pride month

The fast food chain's first purple milkshake was presented in early June for the purple character's 52nd birthday and then appeared on the menu on June 12.

The fast food chain’s first purple milkshake was presented in early June for the purple character’s 52nd birthday and then appeared on the menu on June 12.

Customers can also get a birthday meal with a 10 piece nuggets or a Big Mac with fries to go with the purple milkshake

Customers can also get a birthday meal with a 10 piece nuggets or a Big Mac with fries to go with the purple milkshake

Social media users have posted online wondering if the new campaign has anything to do with June being Pride Month.

“grimace goes to pride,” one user posted along with a photo of grimace in rainbow colors.

“HEY GRIMACE HAPPY BIRTHDAY AND HAPPY PRIDE,” another user tweeted.

Grimace also posted several selfies on social media, writing, “unrelated but do I (grimace) look like a purple bloater, be honest.”

Social media users have posted online wondering if the new campaign has anything to do with June being Pride Month

Social media users have posted online wondering if the new campaign has anything to do with June being Pride Month

Grimace also posted several selfies on social media, writing,

Grimace also posted several selfies on social media, writing, “unrelated, but do I (grimace) look like purple bloat, be honest”

A McDonald's spokesperson told Business Insider,

A McDonald’s spokesperson told Business Insider, “The best thing about Grimace is that he means different things to different people. Whatever he is, we’re just proud that our bestie makes people happy’

A McDonald’s spokesperson told Business Insider, “The best thing about Grimace is that he means different things to different people. Whatever he is, we’re just proud that our bestie makes people happy.”

According to the site, the shake is made from reduced-fat vanilla ice cream mixed with Grimace Shake syrup and topped with whipped cream.

Grimace debuted in the McDonald’s cast in 1971 as a villain, but then made a cuter version after scaring kids.