McDonald’s is celebrating National Cheeseburger Day with a special promotion: double cheeseburgers for just 50 cents.
The offer is valid on Wednesday, September 18 and is only available to customers who order through the McDonald’s app.
This promotion is part of a series of offers that the fast food giant has rolled out in recent months.
The company’s strategy appears to focus on providing value to customers and encouraging the use of digital platforms.
In addition to the National Cheeseburger Day deal, McDonald’s has extended its $5 Meal Deal through December.
McDonald’s is celebrating National Cheeseburger Day with a special promotion, offering double cheeseburgers for just 50 cents
This promotion is part of a series of offers that the fast food giant has rolled out in recent months
This popular offer includes a choice of a McDouble or McChicken sandwich, fries, Chicken McNuggets and a soft drink.
The fast food giant made the decision after 80 percent of local franchises voted to extend the deal through the end of the year, CNBC reported.
“Extending the $5 Meal Deal and the other promotions we’re announcing across our fall assortment are just a few of the ways we’re working hard to provide great meals at a fair price,” said Joe Erlinger, president of McDonald’s USA, in a press release Thursday.
McDonald’s began offering the $5 Meal Deal at participating U.S. restaurants on June 25. The promotion was originally intended to last four weeks.
In addition to its National Cheeseburger Day promotion, McDonald’s has extended its $5 Meal Deal through December
“Value has always been part of our DNA,” Erlinger said in a June 20 press release.
“We want to continue that tradition and provide delicious, affordable options that customers can enjoy when they walk in, go through our drive-thru or place an order through our app.”
Erlinger confirmed in an interview with TODAY at the time that McDonald’s made the deal after “traveling the country” and participating in focus groups with customers.
The company has also introduced a long-running promotion called ‘Free Fries Friday.’
The promotion, which started in July and will run through the month of 2024, offers customers free medium fries every Friday with a minimum spend of $1.