Max shocks with an immediate subscription increase just before the premiere of HBO’s House of the Dragon season 2
If you were planning on signing up Max to stream HBO’s new season House of the Dragonthen we have some bad news: starting today (June 4), new subscribers will have to pay more to sign up for the streamer’s ad-free tiers.
Max confirmed that the monthly Ad-Free plan will increase by $1 per month, making the new monthly price $16.99. Meanwhile, for anyone who wants to pay annually, it will go up by $20 per year, making it $169.99 annually.
Those who want to sign up for the Ultimate Ad-Free tier will also see an increase of $1 per month and $10 per year, making the new monthly price $20.99 and the annual price $209.99.
Max has confirmed that these prices are effective immediately for new subscribers, while existing customers will be notified 30 days before their subscription renewal. That means they will see their subscription price increase starting with their next billing cycle on or after Thursday, July 4. Current annual subscribers will not see an increase until their next renewal.
The Max With Ads plan remains unchanged at $9.99/month or $99.99/year, making it a cheaper option for those who want to stay subscribed to Max without spending a lot of money.
How have Max’s subscriptions changed?
Here’s a reminder about each of the subscription levels and what they offer: With Ads gives customers the chance to stream in Full HD on two devices at the same time, but there will of course be ads that interrupt the viewing experience.
Ad-free plans also offer the same multi-device option with Full HD, but there’s the added benefit of 30 downloads to watch on the go when customers are offline. For those who want the works, I recommend going for the Ultimate-Ad Free package, which has the most benefits of all.
This allows customers to stream on four devices simultaneously, making it a great choice for families or shared households. There’s also 4K Ultra HD video quality and immersive Dolby Atmos audio available, plus 100 downloads to watch on the go.
The good news is that if you’re already an existing Max customer, there’s still plenty to check out before the price increases take effect: here’s the rundown everything new on Max in June 2024 – it’s romcom heavy this time, if that’s your thing.
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