Matthew McConaughey and wife Camila Alves go ‘sans PANTS’ as they hit the pickleball court in a VERY cheeky ad for their tequila brand
Matthew McConaughey and his wife, Camila Alves, have appeared in a very cheeky advert as they went ‘pantless’ for their tequila brand.
The lovebirds are co-founders of Pantalones Tequila and have released new videos and photos as part of a campaign to promote their alcohol, featuring the duo doing laundry and playing pickleball without wearing pants.
Fittingly enough, it comes a day before No Pants Day, which is usually celebrated on the first Friday in May.
In the video promo, Matthew, 54, rolls a bar table onto a pickleball court and asks Camila, “Is après pickleball even a thing?”
He pointed to the camera as he hugged Camila 41 and said, “Well, that’s the way it is now.”
Matthew McConaughey and his wife Camila have appeared in a very cheeky advert as they went ‘pantless’ for their tequila brand
The lovebirds are co-founders of Pantalones Tequila and have released new videos and photos as part of a campaign to promote their alcohol
The brand has labeled its alcohol as the “official tequila of Pickle Ball and Spring Cleaning.”
Pantalones is also celebrating its first Cinco de Mayo by sharing a recipe for a pickle margarita cocktail.
In the video, Camila announces, “Introducing the Pantalones pickle margarita. Start with half a cup of ice and three jalapenos.’
Matthew continues: ‘Then you take an ounce of Pantalones Organic Tequila [and] an ounce of pickle juice.”
She adds, “And add half an ounce of lime juice and agave.”
He concludes: ‘Then serve.’ Camila then joked, “Best service of the day,” as Matthew points at her and laughs.
The remainder of the commercial features the doubles partners playing pickleball, without pants, while their lower halves are blurred, and the overlapping text on the left shows their cocktail recipe.
As for the campaign’s photos, Matthew and Camila look over their shoulders at the camera and expose their naked bottoms, but they are blurred to protect their modesty.
In the video promo, Matthew, 54, rolls a bar table onto a pickleball court and asks Camila, “Is après pickleball even a thing?”
He pointed to the camera as he hugged Camila and said, “Well, it’s now.”
Matthew and Camila shared in their brand’s press release: ‘We love our tequila, not our pants’
The brand has labeled its alcohol as the ‘official tequila of Pickle Ball and Spring Cleaning’
Pantalones is also celebrating its first Cinco de Mayo by sharing a recipe for a pickle margarita cocktail
Meanwhile, in another photo, the couple are seen smiling together while doing the laundry, with Camila sitting on top of a washing machine, wearing a white T-shirt with no bottoms.
A standing Matthew is dressed similarly, again their nether regions are censored.
Both are holding towels, one of which is thrown casually over his shoulder.
Matthew and Camila shared in their brand press release: ‘We are precious with our tequila, not with our pants.
“With the explosion in tequila’s popularity, a level of conceit has entered the category.
“People now talk about tequila like they talk about wine.
“While we are all passionate about tequila, we wanted to remind people that above all, it is meant to be fun.
“That’s where the name Pantalones comes from and that’s why you won’t see us wearing it.”
The video promo was captioned: “Paddles up, pants down. It’s time for a Pantalones Pickle Margarita.’
One person wrote: ‘I love it!! For all of us pickleballers!!! YES!!!’
A second person added: ‘Yes!! Countdown to summer.’
A third person commented, “If Pantalones Tequila makes them lose their pants then I HAVE to have it (I’m asking for a friend).”
A fourth person wrote: ‘I need to buy something for my birthday this weekend and give it a try. 4th of May.’
The video promo was captioned: “Paddles up, pants down. It’s time for a Pantalones Pickle Margarita, with people loving the campaign
A fifth person added: “I love the name,” and another said: “Officially pickled!”
Other commenters applauded the couple’s visible chemistry in the ads.
One person wrote: ‘This is the kind of magic you get when two people are meant for each other! And I’m not talking about the tequila, although that is also magical.’
A second person added: “It would be an honor to sling tequila with my wife – well done dude.”
A third person said: ‘You are all the best!’
According to the brand’s press release, Pantalones is committed to labor and environmental rights during its founding.
‘Pantalones Organic Tequila is born from the earth, nourished by the hands of fourth-generation agave growers, and produced in a certified organic family distillery in Amatitán, Jalisco.
‘Pantalones Organic Tequila is committed to creating a positive ripple effect for our earth and communities [and is] already a proud member of one percent.
“For the planet, Pantalones Organic Tequila is a proud partner of Surfrider Foundation, a nonprofit organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches for the past 40 years.”