Matthew McConaughey and his wife Camila Alves proved they’re committed to their new venture by baring some skin.
The Oscar winner, 53, and his stunning model wife, 41, announced a joint tequila line, Pantalones Organic Tequila, on Wednesday with a racy promotional video.
With a cheeky nod to the brand’s name, the superstar couple throws back their pants to ride a motorcycle through an agave field.
‘When is tequila no longer tequila?’ Matthew asks, as Camila interjects, “Right? Where’s the fun?’
Matthew and Camila are then seen holding hands and walking down a dirt path in the agave field – still without pants – as they end the clip joking, “Please don’t keep yours on.”
Dedicated: Matthew McConaughey and wife Camila Alves proved they’re committed to their new business venture by baring it all
Putting it all together: The Oscar winner, 53, and his stunning model wife, 41, announced their joint tequila line, Pantalones Organic Tequila, on Wednesday with a racy promotional video
Cheeky: In a cheeky nod to the brand’s name, the superstar couple ditches their pants to ride a motorcycle through an agave field
In a separate statement ahead of the tequila brand’s release, the couple – parents to Levi, 15, Vida, 13, and Livingston, 10 – added: ‘Pantalones Organic Tequila – the best thing we’ve made with our pants on’.
Matthew and Camilla’s new collaboration comes as no surprise as they are virtually inseparable.
Last month, the Dallas Buyer’s Club star revealed that the two were never separated for more than nine days during their marriage, which took place in 2012.
The couple’s love story began with their meeting at a West Hollywood nightclub in 2006.
The Oscar winner shared with People that before meeting her, he had doubts about ever experiencing “unconditional love.”
“I mean, the clock was ticking,” he recalled. ‘I was about to turn forty and my plan was to get married and have children at that age.
“But I didn’t want to play the game of starting to feel anxious, because with too much anxiety you can’t find a partner,” he continued. ‘And then you make a hasty decision.
‘I knew men who had made rash decisions and women who had done the same. But at that time I wasn’t hunting,” he added.
Dislike: ‘When is tequila no longer tequila?’ Matthew asks, as Camila interjects, “Right? Where’s the fun?’
Pranksters: Matthew and Camila are then seen holding hands and walking down a dirt path in the agave field – still without pants – as they end the clip joking: ‘Please don’t keep yours on’
In a separate statement ahead of the tequila brand’s release, the couple – parents to Levi, 15, Vida, 13, and Livingston, 10 – added: ‘Pantalones Organic Tequila – the best thing we’ve made with our pants on’
Inseparable: Last month, the Dallas Buyers Club star revealed that the two were never separated for more than nine days during their wedding, which took place in 2012
‘And then this amazing woman walked across my field of vision and I thought, “Who is that?” And it was Camila.”
“We have a love that we never doubt,” he said.
The Pantalones launch comes after Matthew released another book, Just Because, which reached No. 1 on the New York Times bestseller list.
Although his first book Greenlights was also a huge hit (and recently spent 100 weeks on the New York Times bestseller list), the star revealed that he never intended to write a children’s book.
Big family: The couple are parents to Levi, 15, Vida, 13, and Livingston, 10
‘I never really thought about it. See, this came to me in the ditty of a dream one night, and I woke up at 2:30 with this little hook, you know,” he told Jimmy Fallon.
“And I woke up, and it was a good dream, and just like good dreams, if you don’t want them to end, you try to keep the rhythm of the thought, right?
“So I get up and write all this stuff down. I write about 200 verses, 30 of which are included in this version, “because this is a version for young people,” he explained.