Masters organizers expect to rake in $70 million in gift shop merchandising during tournament week… and even the players and their families are dropping thousands on Augusta gifts
While The Masters is paying a total of $18 million to its competitors this year, the tournament will bring in almost four times as much as merchandise.
According to Joe Pompliano’s, the tournament will bring in about $70 million in sales at Augusta’s gift shop this year. Newsletter Huddle Upand hordes of people line up to buy items like foot-high Garden Gnomes.
While there is an ‘image store’ and a ‘publication store’ on the tournament’s website, the rest of The Masters merchandise is only available in person.
That has led to a huge demand for official gear and some of the sales numbers are staggering.
As Pompliano noted, “If the store is open 10 hours a day, that means Augusta National sells $10 million worth of merchandise a day, $1 million worth of merchandise per hour, $16,000 worth of merchandise per minute, and $277 worth of merchandise per second.” . ‘
Fans line up by the hundreds to get their hands on official Masters merchandise
Customers wear a Masters leprechaun outside the golf shop during a practice round this year
Customers spend money on things like $50 leprechauns that are a foot tall
There is also one customer rumors to have passed $36,000 in a single visit last year, Gold Digest said.
Demand led to a new gift shop being built in 2018 – twice the size of the previous one.
And it’s not just fans who spend money on merchandise.
Jordan Spieth, tied for 24th at the time of publication at -1, conceded Golf week that is he spent a lot at the gift shop.
‘Oh dude. I probably spent $5,000 at a time there,” he said last year.
Jordan Spieth admitted last year that he spent some big days in the gift shop
‘Between clothes, hats, glasses. I go to the gift shot when I’m there for Christmas to get my dad a nice jacket. And with that in mind, I go in and I still walk out with three, four gift bags of stuff.”
Meanwhile, Kevin Na estimated that he spends as much as “$8,000 to $10,000 a year” on gifts for family, friends and sponsors, and the legendary Jack Nicklaus said his wife Barbara has also spent a lot.
“I don’t know what the most expensive item would be, and I don’t think I want to know,” he said.
The tournament, which may not close until Monday due to Saturday’s interruption of play, is expected to bring in about $150 million in total revenue.