Jackson Lonie has revealed his bold new move after finding fame on reality TV.
The Married At First Sight favourite, 32, has launched his own clothing company, Party beededicated to creating stylish, high-quality party shirts.
In an exclusive conversation with Ny Breaking Australia, Jackson shared the inspiration behind the venture and the challenges he faced in bringing his vision to life.
While speaking candidly about why he decided to dive into the fashion world, Jackson revealed his frustrations with the party shirts available on the market.
“I wanted to launch my own clothing line, especially party shirts, because I was tired of buying clothes that were just poor quality,” he explained.
‘They would either be made of terrible material or if you wash them once they would shrink. Or worse, you couldn’t find a good design on a shirt made of decent fabric. It felt impossible. So I thought: stop it, I’ll give it a try myself.’
“I think what makes a party shirt cool isn’t really the shirt itself,” he continued.
‘It’s more about how you feel. If it makes you feel confident, that’s cool, because you radiate self-confidence, and that’s just part of being cool.’
Reality TV star Jackson Lonie, 32, has unveiled his bold new venture PartyBee, and it’s not what fans expected
Jackson rose to fame with Married At First Sight, where he worked with Olivia Frazer. The couple went their separate ways in 2022 after 10 months together
The Party Bee range, with vibrant, eye-catching patterns, is designed to make people feel good about themselves while looking good at any festive event.
Each €99.99 shirt aims to evoke a feeling of fun, playfulness and confidence, making it the perfect addition to anyone’s wardrobe.
There’s a range of striking designs, from bright florals to hypnotic monochrome swirls, as well as other brightly colored options.
It wasn’t all fun and games for the budding entrepreneur, however, as Jackson revealed that the hardest part of launching his brand was getting the format right.
“The most difficult part of the project was definitely the sizing,” he admitted.
Each €99.99 shirt aims to evoke a feeling of fun, playfulness and confidence, making it the perfect addition to anyone’s wardrobe
‘There are so many different body shapes these days. We wanted to make a shirt that fits everyone, something that is truly inclusive.
‘I didn’t want it to be just for fit guys or just for big guys – I wanted a shirt that suits everyone. A one-stop party shirt.”
Jackson said he hopes his sizing will differentiate his brand in the highly competitive fashion market.
His collection will be officially launched on the Gold Coast on Saturday evening, while a bevy of reality stars will head to Cali Beach Club to celebrate the achievement.
Jackson rose to fame with Married At First Sight, where he worked with Olivia Frazer. The couple went their separate ways in 2022 after 10 months together.