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Makeover? Ella Ding of Married At First Sight is branded a ‘sellout’ by outraged fans after sharing a lewd sponsored post for sex toys and lingerie: ‘You’re too good for this!’
Married At First Sight’s Ella Ding is arguably one of the biggest stars of the series.
The former beauty therapist now boasts nearly 600,000 followers and has signed lucrative endorsement deals with big brands like Pretty Little Thing and L’Oreal.
However, his latest brand deal has outraged some of his followers.
This week, the 28-year-old starred in a raunchy Instagram ad promoting sex toy company Vush’s new lingerie collection.
She not only shocked her fans by posing provocatively in extremely revealing clothing, but she also rocked several Vush vibrators.
Ella Ding from Married At First Sight is receiving backlash for starring in an X-rated Instagram ad for sex toys and lingerie
‘I really don’t want to see what you do! You’re too good to be doing these ads!’ commented a fan.
“You don’t have to sell your body or your soul,” added another.
‘Sellable,’ commented another, while one said the star was ‘Z grade’ now that it had jumped on the sex toy bandwagon.
‘Is this an R-rated platform now?’ asked another. ‘Inappropriate. I hope your mom isn’t seeing how embarrassing it is. I’m sorry, but since this post just opened up on my feed as she was about to show my young daughter something on Instagram, it’s just not appropriate.”
Despite the backlash, many of Ella’s followers also supported her decision to go nude.
In addition to hundreds of fire emojis and splattering eggplants, many fans praised Ella’s decision to go all out.
‘If I was like you, I’d be taking my gear off at every opportunity!’ sprouted one.
Your body is fire! And no one should ever be ashamed of using or promoting vibrators!’ added another.
‘I really don’t want to see what you do! You’re too good to be doing these ads!’ a fan commented
“Sell yourself,” another commented, while one said the star was “Z grade” now that she had jumped on the sex toy bandwagon.
So far, Ella has been more strategic and selective with the brands she’s aligned with on Instagram.
The fitness fanatic has been limited mainly to promoting fashion brands and sportswear.
The brunette beauty’s biggest association is with global fashion brand Pretty Little Thing, with Ella serving as the official ambassador with her own ‘edit’ available to purchase on the band’s website.
She’s also recently partnered with an eyewear brand for her own line of stylish sunglasses, and she’s even working on her own health and fitness app.
Her podcast co-host and former MAFS co-star Domenica Calarco was much quicker to capitalize on her sex appeal.
Domenica isn’t just on OnlyFans, she’s also been working with Vush vibrators since last year and recently partnered with a “sex positive” app designed for people with unique issues.
So far, Ella has been more strategic and selective with the brands she’s aligned with on Instagram. She is currently one of the ambassadors for the fashion brand Pretty Little Thing (pictured above in the campaign).