Mariah Carey channels moments from her iconic All I Want for Christmas music video with twins Moroccan and Monroe in their first ever joint campaign for The Children’s Place
Mariah Carey has continued to cement her status as the Queen of Christmas by starring in a sweet new campaign – and this time it’s a family affair with her twins, Monroe and Moroccan, joining in the holiday fun.
In the wholesome video promoting the new holiday collection from The Children’s Place, the trio take part in classic holiday activities reminiscent of Mariah’s All I Want For Christmas Is You music video – which saw the star decorating a tree, playing with wrapped gifts. and enjoying the snowy landscape.
It is the first debut of the twins in a joint campaign.
The clip shows the superstar singer walking towards the camera in a custom-made red dress as her 1994 classic begins to play in the background.
Mariah Carey and her twins, Monroe and Moroccan, are kicking off the holiday season in a new campaign with The Children’s Place
She then enters a winter wonderland as her children enter the frame and the trio frolic in the fake snow as they laugh together.
The star’s strapless A-line dress features a plaid oversized bow at the back that matches the brand’s signature family holiday plaid collection worn by Moroccan and Monroe.
Subsequent scenes show the trio decorating a Christmas tree while dressed in their matching outfits.
Things then move to the kitchen where the twins try to bake some sweet treats, before their mother interrupts them and playfully throws some flour at the teenagers.
Maria then returns to a snowy landscape as she is heard saying, “Make your vacation iconic. The family-friendly store is looking at this season’s must-have spot, Kids’ Place. Happy Holidays!’
Speaking about the campaign, Mariah said: “The holidays are all about family – spending time with each other and making memories that will last a lifetime.
“Holiday traditions are big for us at the Carei house.” There’s nothing sweeter than baking Christmas cookies and cuddling around the fireplace and snuggling up in The Children’s Place pajamas together!’
She continued: “I’ve always been a fan of The Children’s Place… they’re a household name and dominate the children’s clothing space.
The singer continues to cement her status as the Queen of Christmas by starring in a commercial
The clip and images show the smiling family modeling the company’s range of matching Christmas wear in a series of scenes that capture the magic of the season
The campaign was reminiscent of Mariah’s All I Want For Christmas Is You music video – in which the singer plays with wrapped presents and enjoys a snowy landscape
The Moroccan is pictured holding a Christmas present in a scene similar to Mariah in her 1994 video
“Also, as someone who absolutely loves the holidays and especially Christmas, I’ve been watching what The Children’s Place has been doing for the past few years and they have my seal of approval as the place to shop for all the appropriate family Christmas pajamas and clothes!’
Megan Markey, brand president at The Children’s Place, added: “This year’s three-part blockbuster campaign was spectacular.
“And, for our final holiday launch, nothing says Christmas like Mariah Carey starring in our family Christmas pajamas and family outfits, while listening to one of the biggest holiday hits of all time, her iconic All I Want for Christmas Is You.”
She continued: “Maria is a Christmas icon and will be for generations to come, bringing families together through her music. We are incredibly excited to partner with Maria and her children on this magical holiday campaign.’
In the campaign video, Monroe is all smiles as she decorates a Christmas tree
Mariah is seen doing the same thing in her iconic music video
The cheery ad is the third installment in the clothing brand’s series featuring both Snoop Dogg and Boy Band icons getting into the holiday spirit
The cheerful commercial is the third installment in the clothing brand’s series, in which rapper Snoop Dogg and his family show how they celebrate the holidays.
Elsewhere, Boy Band icons AJ McLean (Backstreet Boys), Lance Bass and Joey Fatone (NSINC) and Vania Morris (Boiz II Men) kicked things off with their own video ads and images.
Since its release in 1994, All I Want For Christmas Is You has broken chart records year after year, growing in popularity every time the Christmas season begins.
Back in April, Mariah got a very early Christmas present when her hit was added to the National Recording Registry at the Library of Congress.
The beloved song was among 25 tracks added to the registry, including other hits including Madonna’s Like a Virgin, Queen Latifah’s album All Hail the Queen and Daddy Yankee’s 2004 hit Gasoline.
At the time, Mariah shared the news with her millions of followers on social media and discussed the song’s origins in a video.
Since its release in 1994, All I Want For Christmas Is You has charted year after year as it receives a surge in popularity every time the Christmas season begins
‘I am incredibly honored! I definitely never imagined this would happen when I was writing and recording this song! Thank you so much Ms. Hayden and the @librarycongress,” she wrote in her tweet.
She also included a video of her conference call with Library of Congress Chief Communications Officer Roswell Encino.
“Thank you so much, this is amazing.” “I never thought this would happen when I first wrote All I Want for Christmas Is You,” she began.
“Everybody always asked, ‘Did you know this was going to be a thing?’ and the answer is no. This is the main thing and this makes me so happy as an artist, as a songwriter, of course.
‘I had no idea. I just wrote from my heart. Thank you so much for including me in this amazing company.’