Manchester United ‘in advanced talks over new shirt sponsor with US tech company Qualcomm’ in a deal that could be ‘worth £60m-per-year’

Manchester United are at advanced levels of negotiations with US technology company Qualcomm over a new shirt sponsorship deal, according to reports.

The Red Devils have started looking for new shirt sponsors after announcing last year that their existing deal with TeamViewer would not be extended.

They later announced that an agreement had been made for United to buy back their shirt sponsorship rights and the club has since been targeting new sponsors.

Having already built an existing relationship with Qualcomm, United are now targeting a deal worth £60 million per year, as reported by The Athletics.

One of the most valuable advertising spaces in the world appears on the front of the iconic shirt, with United currently receiving £47 million a year from existing sponsor TeamViewer.

Qualcomm’s deal would replicate that value and could give United an edge over the current biggest shirt sponsorship package of Real Madrid and Fly Emirates.

However, it is expected that any new shirt sponsor will have to wait until next season before appearing on the front of kits, given the number of replica tops already in circulation.

Qualcomm specializes in delivering digital connections through cutting-edge technological advancements and recently signed a deal with Apple to supply their new 5G modems.

The American company, based in San Diego, described itself as: ‘Qualcomm enables a world where everything and everyone can be intelligently connected.’

United already has a deal with the company to promote its subsidiary brand Snapdragon, the software used in Samsung phones and other premium technology organizations.

A deal worth £60 million per year is being sought, although the parties involved have not yet agreed a concrete figure as negotiations continue.

More to follow.