Manchester City has filed a lawsuit against Superdry over alleged trademark infringement surrounding training kit sponsor Asahi Super Dry
- It is believed that Superdry claims that the differences between two are insignificant
- City announced the sponsorship in the summer, but could face costs through Court
- As Ian predicted, Chris has already BROKEN his New Year's resolutions – It all starts
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Manchester City are at the center of a lawsuit brought by outfitter Superdry over infringement of their trademark.
The Premier League champions have a multi-million pound partnership with Japanese brewer Asahi and their flagship product – the alcohol-free 'Super “Dry” 0.0%' – is the main sponsor of City's training kit.
Superdry, the global clothing brand, has claimed that its use on City's kit looks identical to its own logo and could confuse consumers.
Superdry has applied for an injunction to stop City from using the alleged breach and it appears Pep Guardiola's side have been training in alternative tops this week.
“The court would be asked to consider whether the marks are 'identical', looking at the overall impression created by the marks,” a lawyer said.
Manchester City are at the center of a lawsuit from Superdry, who claim infringement of their trademark
The claim concerns the sponsor of City's training wear, Asahi Super Dry, which has been present since the summer
Superdry has applied for an injunction to stop City from exploiting the alleged infringement
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“You don't have to show confusion as part of the legal test. If the claim is successful, Manchester City would have to stop using the mark and return it for destruction or alter garments bearing the mark, at their own expense.”
One of City's corporate lounges at the Etihad Stadium is also named after the Asahi product, but does not appear to be included in the High Court claim.
The sponsor's exact wording on City's training kit reads: 'SUPER “DRY” Asahi,' followed by '0.0%'.
The papers are said to have been submitted in London on December 15 last year and City appear to have trained in a different kit this week
Asahi Super Dry's website claims that on March 17, 1987, the brand's founders created “the world's first Super Dry lager, a taste like no other.”
The clothing brand was founded two years earlier, in 1985.
It is believed the paperwork was filed in London on December 15 last year, containing a number of photos of players in City's training kit and details of the club's announcement of the partnership.
City, which has been working with Asahi since 2022, does not want to comment.