Making Gen AI mainstream with next-level automation

Although the term Generative AI (Gen AI) has been around since the 1960s, it has only really entered mainstream consciousness in the past year. From business use to our personal lives, there are countless benefits that Gen AI can provide.

IDC predicts that by 2026, 85% of the connected population in EMEA will actively benefit from Gen AI in their daily lives, experiencing improved quality of life in areas such as physical health and mental well-being. But if companies want to get the necessary impact from their investments and ensure a positive experience for everyone, Gen AI must be applied correctly.