A group of far-right health experts and Trump supporters have backed a new Goop-style wellness brand that promotes bogus medical treatments.
The company, called The Wellness Company, features articles about the benefits of supplements such as dandelion greens – and sells Covid drugs that have not been proven to work.
The website, founded by entrepreneurs Dave Lopez and Foster Coulson, is celebrated by conspiracy theorists such as Laura Loomer – a young pro-Trump campaigner who previously described the Covid-19 vaccine as ‘unsafe and ineffective’.
Other famous people involved include author Naomi Wolf and anti-vax cardiologist Dr. Peter McCullough, the company’s Chief Scientific Officer.
Goop, a lifestyle brand founded by movie star Gwyneth Paltrow, is not affiliated with The Wellness Company.
The Wellness Company is selling a $299.99 ‘wellness emergency kit’, filled with medications like ivermectin and doxycycline, to combat Covid and a host of other ailments
Earlier this month, McCullough claimed on Twitter that the Covid-19 vaccine had ‘indeed created sick children’.
The American Board of Internal Medicine has named Dr. McCullough recently stripped of his board certification due to his outspoken and unfounded views on the Covid shot.
Other medical contributors include anti-abortion activist Dr. Richard Amerling, former Loveline host Dr. Drew Pinsky, who previously called the Covid-19 pandemic “press-induced panic,” and alternative medicine physician Hadar Sophia Elbaz, The everyday beast reports.
A video on Dr.’s website Elbaz claims to show viewers “how to detox the body from heavy metals.”
Like Gwyneth Paltrow’s wellness empire Goop, The Wellness Company sells a range of health products, most of which are supplements.
But the two most advertised products are aimed at preventing and treating Covid-19, positioned as an alternative to vaccination.
Spike Support supplements containing dandelion root claim to help boost immunity
The Wellness Company prescribes a $299 “Medical Emergency Kit” containing eight medications, including ivermectin and the antibiotic doxycycline.
Both drugs have been tested as treatments for the Covid virus, but large-scale studies have not shown that the benefits of the drugs outweigh the risks.
In an article published in the prestigious journal Lancet in July 2021, experts from the University of Oxford in Britain concluded: ‘doxycyline should not be used as a routine treatment for Covid-19’.
Ivermectin is not an FDA-approved treatment for the virus due to a lack of supporting evidence for its benefits.
However, doctors can still prescribe the medicine ‘off-label’.
The emergency kit is said to combat nausea and vomiting, bite wounds, sinusitis, urinary tract infections, sexually transmitted diseases and Covid-19, among other things.
Relationship expert Dr. Drew Pinsky was criticized in 2020 when he called the Covid pandemic ‘press-induced panic’
The Wellness Company also sells a range of own-brand supplements, including ‘Spike Support’, which contain natural ingredients that some health gurus have previously praised as a Covid treatment.
This includes the enzyme nattokinase and dandelion root, which Dr. McCullough says they can help protect against the long-lasting effects of spike proteins – which sit on the outside of Covid cells and help the virus enter the body.
The Wellness Company has also formed an unlikely partnership with its “sister company”: a dating site for unvaccinated people called Unjected.
Launched in 2021, the website and app were positioned as a ‘platform of like-minded people who have not been vaccinated against Covid-19′.
In July last year, it was reported that the personal data of 3,500 Unjected users had been exposed due to a critical security flaw.
The following month, Apple made the app unavailable in the app store.