Luton’s famous Oak Road stand gets a makeover ahead of West Ham’s historic first Premier League game at Kenilworth Road… as they strike a deal with pizza chain DOMINO’S!
- Luton Town’s Oak Road stand has been renamed thanks to the partnership with Dominos
- The iconic pizza chain opened its first UK store in the region in 1985
- The Hatters will play their first Premier League game against West Ham on Friday
Luton fans will notice a new look to Kenilworth Road’s famous Oak Stand ahead of Friday night’s game against West Ham following the club’s new sponsorship deal with pizza chain Domino’s.
The ground will host its first-ever Premier League game on Friday, after the club finally completes the £10 million refurbishment of Kenilworth Road in line with league standards.
Supporters entering through the Oak Stand will find it has been given its own makeover and renamed ‘The Domino’s Oak Stand’, joining forces with the pizza shop for the 2023-24 season.
Both Oak Road entrances are decorated with the iconic Domino’s shop signs, with a tribute to Luton Town reading ‘History is Made in Luton’.
The chain has a historic connection to Luton, opening the first UK shop in the area in 1985, 100 years after the club itself was founded in 1885.
The Oak Stand on Kenilworth Road has been given a new look following a deal with pizza chain Dominos
The field opened its doors for the first time this season on Tuesday during the Carabao Cup game
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Announcing the deal, Luton Town FC Commercial Director Chris Bell said; “This season will be our biggest season ever, and we know the city will rally around us to support our players at every game. So are the local businesses, of which Domino’s is one of the originals.
“They have been part of our town for over 38 years and are as permanent as Luton Town FC themselves. We share a very similar history, building our fanbase and setting foot on the biggest stages.
“We are proud to partner with such an iconic and beloved brand to support our team and our city as we head into the toughest year of football we have ever had, with support firmly in our corner.”
Luton hopes the home field advantage will help them take their first Premier League points
The Oak Road end of Kenilworth Road gained worldwide attention following their promotion to the Premier League, thanks to its unique location, nestled between a row of terraced houses.
After having to postpone their scheduled first home game of the season against Burnley, with the pitch completely bought up by Premier League standards, it hosted its first game of the season on Tuesday as the Hatters defeated Gillingham in the Carabao Cup.
The Hammers will now be the first league visitors to the stadium on Friday night, with Luton still chasing their first points of the season after losing their first two games to Brighton and Chelsea.