Luke Sayers: Major twist in footy club boss’s ‘d*** pic’ scandal as ‘the heat builds’ around high-flying exec and expert reveals the ‘steps’ that will unmask the culprit
Carlton president Luke Sayers is being investigated by the AFL Integrity Unit after an sexually explicit image was sent from his X account to a female director of one of the club’s major sponsors, it has been reported.
The former PWC executive’s
The public post targeted the director’s social media account, although the mother-of-two appears not to have used X since 2017 and does not follow Mr Sayers on the platform.
Sayers noticed the development after the photo had been online for 12 minutes, after which he hastily deleted the image and apologized to his followers, claiming he had been targeted by cybercriminals.
“Sorry, my account has been hacked, please ignore all messages,” he wrote.
Sayers was referred to the Integrity Unit last week and the league is conducting an investigation News Corp.
The AFL Integrity Unit is reportedly investigating Carlton president Luke Sayers (pictured) after his graphic photo scandal was referred to the league last week

The senior executive claimed he was hacked but is under increasing pressure to answer more questions about the scandal
The married father-of-four’s account, which had more than 7,300 followers, was deleted, but the message had already been reposted and screen recorded by other X users.
Former Price Waterhouse CEO Cooper told Daily Mail Australia he was “outraged” by the alleged attack when the news first broke.
‘This is outrageous. “I am investigating and will do everything I can to find out who did this to me and my family,” he said.
However, more than a week later, Mr Sayers has yet to confirm whether he plans to report the incident to police, and Carlton Football Club did not respond to requests for comment.
News Corp also claimed the football club president had stopped returning messages from colleagues and clients at his private company, Sayers Group, and had since disconnected his phone.
The female director tagged in the hijacked post attended a Carlton Respects lunch six months ago, as part of the club’s program to tackle violence against women.

Sayers (pictured with wife Cate) is yet to confirm whether he plans to report the incident to police, after saying he would ‘leave no stone unturned’ to find the perpetrator
Sources close to the director told Daily Mail Australia she was distraught over the incident and “completely shaken up” but has since returned to work full-time.
Her family is said to be furious that she has been dragged into the mess.
SEN’s chief sports reporter Sam Edmund said Sayers must address the ongoing scandal because it won’t just ‘go away’.
“The heat is building around Luke Sayers,” he said while discussing the sage on air with former AFL star Kane Cornes on Thursday.
“We’ve probably been dancing around this subject for a few days now, but Carlton won’t comment, the AFL won’t comment and won’t confirm if they’re investigating.
‘Sayers has insisted he is the victim of a sinister hacking incident, a scenario that social media experts say is highly unusual as it appeared he had not been locked out of his account.
“This is something that will continue to bubble away. It’s not going away.’

The club boss (pictured second from left with blues fan and music superstar Robbie Williams, second from right, and Carlton coach Michael Voss, right) and the club have remained silent since his comments on the scandal last Wednesday.
Leading cybercrime investigator Ken Gamble told Daily Mail Australia that quick action was key to unmasking those responsible for the graphic photo posted from the account.
“The public often does not believe that these types of sexually explicit hacking cases are committed by hackers, but these cybercrimes are on the rise and are now more common than ever before,” he said.
‘There are specific steps that need to be taken to investigate Mr Sayers’ case, including the urgent discovery of digital data traces that would otherwise be private, such as IP subscriber logs to identify the whereabouts of a computer or telephone user [behind the attack].’
The incident comes just over a month after the prominent executive figure and his Cate, who have four daughters together, sold their sprawling mansion in Melbourne’s east for more than $16.5 million.
The Sayers bought the seven-bedroom house in Hawthorn East almost 20 years ago for $4.84 million.