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IKEA launches the world’s most exclusive ‘Baller Card’ that gives loyal customers free meatballs for a YEAR – so are you ready to receive one?
- IKEA Australia unveiled exclusive ‘BallerCards’ for 250 loyal customers
- Membership gives them free meatballs for a whole year
- The schedule also includes Swedish meat, chicken, vegetable and plant balls
- Gold cards can be displayed at any IKEA location to claim the reward
- BallerCards are currently invite-only for high spenders at IKEA
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IKEA Australia has unveiled ultra-exclusive ‘BallerCards’ that will offer special benefits to 250 of the brand’s most loyal customers.
Recipients of the cards, also known as ‘Ballers’, receive free Swedish meatballs, chicken, vegetables or plants for a year.
These selected members can show their golden BallerCard at the restaurant of one of the Australian IKEA stores to claim their reward.
IKEA Australia unveiled ultra-exclusive ‘BallerCards’ that will offer special benefits to 250 of the brand’s most loyal customers
Recipients of the cards, also known as ‘Ballers’, will receive free Swedish meat, chicken, vegetable or plant balls for a year
The BallerCard is available by invitation only and was delivered to the homes of selected 250 IKEA Family members in early October.
“The BallerCard is an opportunity for us to surprise and delight our most engaged IKEA Family members by giving them a taste of IKEA all year round,” said Jessamine Avila, Country Marketing Manager for IKEA Australia.
Many have called the program “80 times more exclusive than the AMEX Black Card” and “91 times rarer than an original Picasso” due to its limited release.
“When we say ‘exclusive’, we mean it. The BallerCards are extremely limited and a great way to show our IKEA Family members how important they are and of course make them feel like balls,” added Justin Ruben, Creative Director of CHE Proximity, who helped developing the program.
The BallerCard is available by invitation only and was delivered to the selected 250 IKEA Family members in early October.
Many have called the program “80 times more exclusive than the AMEX Black Card” and “91 times rarer than an original Picasso” due to its limited release
The free Swedish meatballs (usually $10.50) are served with mashed potatoes, cream sauce, blueberry jam, and green peas.
If customers are so inclined, they can also claim their free meatballs every day until the reward period ends.
It is currently unclear whether IKEA has plans to issue more BallerCards in the future, or whether the parameters for joining the exclusive club may change.