Love Island winner Molly Smith has been revealed as Boohoo’s new ambassador for 2024, as she lands the brand’s biggest deal to date.
The Manchester-born reality star became sought after with several brands looking to sign her, following her recent appearance on the first All Stars season of the ITV2 show, where she met footballer boyfriend Tom Clare.
Now the 29-year-old influencer has signed an exclusive to the fashion brand on a 12-month contract and will release her first curated edit on April 3 – just weeks after scooping the £50,000 Love Island cash prize.
In one promo shot, Molly put on a sassy show in a sheer red lace dress from her stunning new collection.
Speaking about the collaboration, Molly enthused: ‘I’m absolutely thrilled to be working with boohoo! It’s a brand I’ve loved and worn for years, and to now be part of the family is just amazing.
Love Island winner Molly Smith has been unveiled as Boohoo’s new brand ambassador for 2024
Now the 29-year-old influencer has signed an exclusivity with the fashion brand on a twelve-month contract and will release her first curated edit on April 3.
Speaking about the collaboration, Molly enthused: ‘I’m absolutely thrilled to be working with boohoo! It’s a brand I’ve loved and worn for years, and to now be part of the family is just amazing.”
“We have some incredible things in the works, and I’d like everyone to see what we’ve created.”
The sentiment is echoed by Sam Leach, boohoo’s marketing director: ‘We are incredibly proud and excited to be working with Molly Smith.
‘Her style is the embodiment of what boohoo stands for: accessible, trendy and versatile. Molly’s enthusiasm for fashion shines through, making her a natural fit for our brand.”
Molly won Love Island with boyfriend Tom and her ex-partner, who she met three years earlier on the winter edition of the series, came second.
She was praised by viewers for the mature way she handled life in the TV show villa with her ex Callum Jones, who dated several Islanders including Georgia Steel and Jess Gale.
Fans of the show were hoping Molly and Callum would rekindle their three-and-a-half year romance, which ended just six months prior to the All Stars competition.
Despite remaining close friends, the exes insist there are no romantic feelings between them, while Callum continues to pursue his bond with Jess Gale.
The Manchester-born reality star became sought after with several brands looking to sign her, following her recent appearance on the first All Stars season of the ITV2 show, where she met footballer boyfriend Tom Clare.
Tom previously admitted it was ‘s***’ when he saw the reaction from viewers, who were hoping for a fairytale ending between Molly and Callum.
He said: ‘I’ve come out and seen a lot of messages saying Molly and Callum should get back together and it’s damning to see, it’s damning, but in the villa there was no sign of it.
“If there had been an inclination, if there had been flirting, I would have addressed it, but there was nothing at all. I understand, they want the fairytale and they were together for a long time, but at the end of the day it’s still damn fun to watch.”
Molly Smith’s first boohoo edit will be available to shop on Wednesday, April 3, 2024 on boohoo.com.