Lottie Moss looks incredible in a skintight black PVC dress at the LFW launch party of Rita Ora’s new fashion line

Lottie Moss looks fabulous in a figure-hugging black PVC dress at the LFW launch party for Rita Ora’s new fashion line

Lottie Moss made sure all eyes were on her as she attended Rita Ora’s Primark London Fashion Week launch in the capital on Friday evening.

The Only Fans model, 25, looked stunning in a figure-hugging black PVC dress.

Lottie turned up the glamor with dark square sunglasses and carried a silver square bag in her hand.

The Celebs Go Dating star styled her long blonde locks in waves, lifted her figure in a pair of sky-high black heels and applied a flawless makeup palette.

Lottie joined Neelam Gill and Leomie Anderson with Rita Bash to celebrate her new clothing line with Primark.

Sexy: Lottie Moss made sure all eyes were on her as she attended Rita Ora’s Primark London Fashion Week launch in the capital on Friday evening

Notable: The Only Fans model, 25, looked stunning in a figure-hugging black PVC dress

Notable: The Only Fans model, 25, looked stunning in a figure-hugging black PVC dress

Launching on Tuesday September 19thRita, 32, says of the collection: ‘All my life I’ve always wanted to look stylish, and when I was younger I couldn’t have done that without Primark.

‘I could always stretch my budget with so many great items from Primark. To be honest, that’s when I really learned to get creative and play with fashion.

‘Creating this collection with Primark was very nostalgic for me, and I can’t wait for the world to see it!’

Despite the garments being made to be affordable for everyone, Rita faced backlash for working with a fast fashion brand after launching sustainable activewear brand Human Beings.

Fans accused her of being ‘reluctant’ to venture into fast fashion, while others shared their doubts about whether the millionaire and globally famous pop star still shops at the budget retailer.

Commenting on the partnership, one person wrote: “Fast fashion is destroying the planet, or you don’t care.”

Another fumed: ‘Rita Ora is proud of her own ‘sustainable’ sportswear line that makes the world a better place, thanks to its partnership with Primark. She really doesn’t care.’

Model Behavior: Lottie upped the glamor by wearing dark square sunglasses and carrying a silver square bag

Model Behavior: Lottie upped the glamor by wearing dark square sunglasses and carrying a silver square bag

Beauty: She styled her long blonde locks in waves

Standing tall: She elevated her body in a pair of sky-high black heels

Beauty: She styled her long blonde locks in waves and elevated her figure with a pair of sky-high black heels and applied a flawless makeup palette

Awkward: The outing comes after Lottie claimed she felt 'abandoned' by her older model half-sister Kate Moss, who said the pair don't get along and have never been close

Awkward: The outing comes after Lottie claimed she felt ‘abandoned’ by her older model half-sister Kate Moss, who said the pair don’t get along and have never been close

Fashionista: Rita Ora's clothing line at Primark launches on Tuesday, September 19

Fashionista: Rita Ora’s clothing line at Primark launches on Tuesday, September 19

While a third shared their doubts as they wrote: ‘Yes that’s right!! When was the last time she shopped at Primark!!!!’

Lottie’s Friday night outing comes a day after she avoided an awkward meeting with her estranged half-sister Kate Moss, 49.

The supermodel was attending the glitzy Vogue World bash, while Lottie was in a bar just yards away.

The Celebs Go Dating star recently claimed she felt ‘abandoned’ by her older model sister and that the pair do not get along and have never been close.