Lori Loughlin, 59, and her lookalike daughter Olivia Jade, 24, are the ‘perfect pair’ in new Steve Madden campaign…four years after college admissions scandal

Lori Loughlin and her mini-me daughter Olivia Jade were the ‘perfect couple’ when they starred together in their first campaign for shoe brand Steve Madden.

The Full House alum, 59 — who could potentially return to the Hallmark Channel series When Calls the Heart — joined her youngest daughter, 24, in the ad four years after the college admissions scandal.

The actress shares both Olivia and her eldest daughter Isabella, 25, with husband and fashion designer Mossimo Giannulli.

Loughlin and the media personality flashed a small smile in a photo from the campaign as they lay on a spacious bed.

Lori donned an oversized white shirt tucked into the waist of a black miniskirt. She put on a pair of black fishnet socks and a pair of tight black pumps.

First campaign together: The Full House alum joined her youngest daughter in the ad four years after the college admissions scandal

Olivia wore a white short-sleeved mini dress, which she paired with white crew socks and stylish pumps that were secured with a thin strap on top.

In the images, the mother-daughter duo modeled a variety of shoes from the new Perfect Pairing campaign, including statement boots, chic flats and also elegant heels.

The two showed off various poses while exploring New York City, where the photos were taken, including in what appeared to be a lavish hotel room and a yellow cab.

Items from the campaign are currently available on the official Steve Madden website, just in time for the holidays.

The designer himself was open to it WWD about Lori and Olivia starring in the campaign, saying, “We’ve both had trials and tribulations in our lives. I was just happy to do it. They’re such nice people.’

In 2019, both the actress and her husband, Mossimo, were arrested after allegedly paying $500,000 to get their daughters admitted to USC as crew team recruits, even though the two had never played the sport.

“I don’t think anyone cares. It’s old news. We have these second chances in life, just like I do. That is it. The way I look at it, she has paid her debt to society. It’s over,” he continued.

The designer also notably spent time in prison for stock fraud after being convicted in 2002.

‘Perfect Pairing’: In the images, the mother-daughter duo modeled several shoes from the new Perfect Pairing campaign, including statement boots, chic flats and also elegant heels

Striking in a pose: The two showed off various poses while exploring New York City, where the photos were taken, such as in what appeared to be a lavish hotel room and in a yellow cab

Opening up: The designer herself opened up to WWD about Lori and Olivia starring in the campaign, saying, “We’ve both had trials and tribulations in our lives. I was just happy to do it. They are such nice people.”

Continuing, “I don’t think anyone cares. It’s old news. We have these second chances in life, just like I do. That is it. The way I look at it, she has paid her debt to society. It’s over,” he continued

Lori also shared in a statement that she got the opportunity to shoot a campaign with her daughter. “It was so much fun doing the shoot with Olivia.”

“The Steve Madden crew were great to work with and we had a blast hanging out with them, hanging out and playing dress-up all day!”

‘Olivia and I really love spending time together, she makes me laugh and I find her so entertaining. And I think that shows in the photos and the video footage,” the actress added.

The influencer – who currently has 1.2 million fans and followers – said: “I love Steve Madden for their versatility and accessibility. I believe there is a style for everyone, and I appreciate their commitment to inclusivity.”

Notably, in 2019, after both Lori and her husband, Mossimo, were arrested, Loughlin spent two months in jail, while Giannulli was sentenced to five months.

The star was also fined $150,000 and ordered to perform 100 hours of community service, while the fashion designer was fined $250,000 and ordered to perform 250 hours of community service.

The campaign photos also come shortly after it was announced that Lori could return to the hit Hallmark series When Calls The Heart.

The actress played the role of Abigail Stanton for 56 episodes from 2014 to 2019, but writers directed the character’s storyline off-camera amid her criminal charges.

Loughlin’s potential return was discussed by show co-creator Brian Bird earlier this month Heart to Hearties podcastas he was non-committal about the actress’ return but suggested that things are moving in the right direction.

‘Fun’: Lori also shared in a statement that she got the chance to shoot a campaign with her daughter, adding: ‘It was so fun doing the shoot with Olivia’; seen in June 2022 in LA

Family: The actress shares both Olivia and her eldest daughter Isabella, 25, with husband and fashion designer Mossimo Giannulli

Punishment: Notably, in 2019, after both Lori and her husband, Mossimo, were arrested, Loughlin spent two months in jail, while Giannulli was sentenced to five months

“Well, this is a tough question and what I can say is that good conversations are happening,” Bird said. “We can’t guarantee anything, but there are good conversations happening around this topic.”

He added that the Full House actress is “doing really well” as she rebuilds her life, nearly three years removed from her stint in custody.

“She has assured us that she has found some peace and she has gotten through her and her husband’s ordeal,” Bird said, “and she is in a much better place than she was before.”

“Our attitude has always been, you know, as a production team around the writing team around When Calls the Heart, what better place for second chances than Hope Valley,” Bird said. “And so in theory it should work, right? But again, I can’t… fully promise, but we’re working on it.”