Look out Gen Z, Gen A is next! They love YouTube and Netflix and ad firms are chasing them already

Advertisers like YouTube and Netflix are already turning their attention to marketing videos to Gen A, following the recent viral trend among Gen Z.

From videos promoting museums and zoos, companies are increasingly using Gen Z slang to expand their social media reach.

Firearms expert Mark Murray-Flutter, 65, became a social media star for the awkward way he used terms such as ‘rizzler’, ‘main character energy’ and ‘Pop off, queen’ at a show with the Royal Armouries in Leeds.

But now it seems that those born after 2011 (Generation Alpha) are the target of the next social media trend.

Anyone born between 1946 and 1964 is considered a baby boomer. If you were born between 1965 and 1979, you are considered Gen X. If you were born between 1980 and 1994, you are considered a millennial. Gen Z is anyone born between 1995 and 2010.

Recent studies have shown that Generation A children are becoming increasingly lonelier and isolated

The Royal Armouries Museum in Leeds has gone viral with a TikTok video using Gen Z slang, narrated by firearms expert Ark Murray-Flutter, a 65-year-old ‘boomer’

The 57-second TikTok clip takes a tour of the UK’s National Arms and Armour Museum

Mark uses terms like ‘rizzler’, ‘lead character energy’ and ‘Pop off, queen’

Mark McCrindle, an Australian social research expert, revealed that Gen A’s influence on brands and purchasing power is greater than their age.

He told The Times: ‘[Gen A is] the most materially endowed generation ever, the most technologically savvy generation ever, and they will live longer than any previous generation.’

At a time when more children than ever own mobile phones, their influence is clearly visible.

A study found that YouTube recently overtook Netflix when it comes to popularity among Generation A.

Jemima Cox, head of social sciences at research agency Canvas8, previously told Metro: ‘Gen Z are often seen as digital natives, but for Gen A, technology comes completely naturally.’

‘The pandemic has made it difficult for Gen Z to make the transition into adolescence and adulthood, while the impact is still being felt by Gen A as they continue to learn about the world.

Many members of Generation Alpha are familiar with Zoom classes and are even more familiar with online activities than Generation Z.

However, the two generations do have one thing in common (at least for now): their favorite social media platform: TikTok.

And like Gen Z and Millennials, Gen Alpha is predicted to delay the most basic stages of life, like getting married and having children, compared to previous generations.

The trend of adopting Gen Z slang was sparked by a video promoting Fyfield Manor in Oxfordshire, featuring B&B owner Christine Brown (pictured)

Christine later read a script her 26-year-old daughter had written and said she “just did what she was told” and was “amazed” at the results.

Earlier this week, researchers in Michigan revealed the loneliness epidemic gripping America’s youth, with nearly a fifth of parents saying their child has no or too few friends.

Parents are concerned that their Gen Alpha kids aren’t building relationships at school, according to experts at CS Mott Children’s Hospital, blaming everything from shyness to social media.

They also warned that cultural differences in America make it harder for children to make friends, as political and religious divisions create barriers between families.

Hospital researcher Sarah Clark says too many children are missing out on friendships that would otherwise improve their “health and development, emotional well-being, self-confidence and social skills”.

They can feel “isolated and lonely,” which impacts their quality of life and their mental health, she adds.