LinkedIn will stop broadcasting live audio
- Starting December 2, users will no longer be able to create new LinkedIn Audio Events streams
- Streams scheduled until December 31st will continue to be supported
- LinkedIn Live takes its place in a product simplification effort
LinkedIn has confirmed that it will be retiring Audio Events, its audio-only broadcasting feature, in an effort to simplify its live event tools.
As of December 2, 2024, users will no longer be able to create standalone audio events on the platform.
Users will instead have to use the LinkedIn Live service, which includes video and audio broadcasts supported by third-party streaming tools.
LinkedIn Audio events are being discontinued
The company confirmed in a supporting article: “We’re innovating our live event creation experience, bringing together our audio events and LinkedIn Live into a single access point.”
While users will no longer be able to create native audio events starting December 2, audio events scheduled until December 31, 2024 will still be supported. Users who need more time to find alternative solutions can schedule the audio events they need between now and the end of the year before the December 2 deadline.
The support page directs affected users looking for “trusted third-party streaming partners” to a separate LinkedIn Live overview support page.
LinkedIn Live provides real-time commentary for audience engagement and automatically records events so they can be replayed and shared on profiles or company pages after the event.
The Microsoft platform’s live broadcast efforts first came about with the launch of LinkedIn Live in 2019. Initially rolled out on a beta basis for US users, it focused on live video experiences, but has since built in streaming options for conferences. , product launches and questions and answers.
When it launched, LinkedIn director of product management Pete Davies said: “Video is currently the fastest growing format on our platform and the format most likely to get people talking.”