Lindt concedes its chocolate isn’t actually ‘expertly crafted with the finest ingredients’ amid a lawsuit

Lindt has admitted that her chocolate is not actually “skillfully crafted with the finest ingredients.”

The Swiss chocolatier made the announcement in an attempt to get the lawsuit against them dismissed, but the court in the Eastern District of New York denied the attempt.

The luxury chocolate brand found itself in the middle of a class action lawsuit in February 2023, after a US consumer group reported high levels of lead in its dark chocolate bars.

Now lawyers for the popular brand have come forward and said the iconic words printed on the chocolate bars, including ‘excellence’ and ‘expertly crafted with the finest ingredients’, were ‘turgid’.

The court in the Eastern District of New York said product pudding is “exaggerated advertising, boasting and boasting on which no reasonable purchaser would rely.”

In February 2023, a class action lawsuit was filed against the brand after the US Consumer Agency discovered large amounts of lead were found in its dark chocolate bars.

The legal filing was prompted by a 2022 article published by Consumer Reports that detailed findings after testing 28 chocolate bars sold across America.

The test concluded that a Lindt bar was one of eight with high levels of cadmium – a chemical element that can lead to multiple health effects, including cancer.

Another Lindt chocolate bar was one of ten with high lead content. Neither tested the highest.

Customers from California, Alabama, Florida, Illinois, Nevada and New York quickly took legal action over the high amounts.

Meanwhile, the tests also found that two of the bars, marked under the US brand Ghirardelli, out of the five bars tested were found to be ‘safer choices’. Fortune reported.

Although other companies were found to be selling lead-based chocolate bars – including organic brands – the lawsuit was filed because consumers were frustrated at paying more money for the brand that promised they could “buy quality and safe dark chocolate.”

Lawyers for the popular brand have come forward, saying the iconic words printed on the chocolate bars, including ‘excellence’ and ‘expertly crafted with the finest ingredients’, were ‘turgid’.

The legal filing was prompted by a 2022 article published by Consumer Reports that detailed findings after testing 28 chocolate bars sold across America. Two of them were Lindt dark chocolate bars

Despite Lindt making the “inflated argument,” the company clarified that this was a “technical” legal response, and not an admission of poor quality products, according to The Dagblad.

On Monday evening, Lindt told AFP that the company “disagrees with all allegations in the US lawsuit.”

“Our Lindt & Sprungli quality and safety procedures ensure that all products meet all applicable safety standards and declaration requirements and are safe to consume,” it added.

Dark chocolate has long been touted as a healthier choice for people looking to satisfy their sweet tooth without raising their blood sugar levels, but what millions of people may not know is that they can also contain heavy metals linked to cancer.

Multiple tests conducted by consumer watchdogs have discovered high levels of cadmium and lead in chocolate products, which have been linked to kidney and bone disease, brain damage, miscarriages and tumor growth.

Brian Johnson, a 46-year-old biohacker who claims to have reversed his biological age by ten years, recently analyzed ten popular dark chocolate bars to find the worst offenders.

Of the 10 products, Alter Eco’s 85 percent cocoa classic blackout dark chocolate scored the lowest, at 13.

The highest scoring product Johnson tested was the exotic chocolate bar with 72 percent cocoa, black salt and Vosges caramel, which contained 159 mg of flavanols and just 2.0 mcg of heavy metals, yielding a score of 78.

Johnson said, “What we learned today are several things. One: marketing and packaging mean nothing. It doesn’t matter what they say. It doesn’t matter what words they use, how beautiful their photos are. It doesn’t matter.

“Second, not knowing is very dangerous… That’s why it’s so important to know what you’re eating and to have quantified data on its cleanliness and its positive benefits.”