Lily James wears a Bumble sweater with tight jeans to play dating app founder Whitney Wolfe Herd while filming the movie Swiped in California
Lily James tries her luck with the dating apps.
The 35-year-old Golden Globe nominee wore some Bumble swag in Claremont, California on Thursday as she filmed Swiped, a biopic about the app’s founder Whitney Wolfe Herd.
She wore a chic white sweater with a yellow stripe on the chest and the Bumble logo in black.
James’ look was paired with dark jeans, white Adidas sneakers, round sunglasses with gold frames and matching jewelry.
The British actress also carried a yellow Bumble tote full of merchandise while filming scenes and chatting with director Rachel Lee Goldenberg.
Lily James wore some Bumble swag in Claremont, California on Thursday as she filmed Swiped, a biopic about the app’s founder Whitney Wolfe Herd
She wore a chic white sweater with a yellow stripe on the chest and the Bumble logo in black. James also carried a yellow Bumble tote full of merchandise while filming scenes and chatting with director Rachel Lee Goldenberg
It was announced in March that she would star as Wolfe and produce Swiped, and she began filming in Los Angeles last month.
According to Deadline, the film is “an inspiration and not based on Wolfe’s life, and it is unknown how this film will relate to the actual origin story.”
From 20th Century Studios and Ethea Entertainment, the film also stars Jackson White, Dan Stevens, Ben Schnetzer, Myha’la Herrol and Pierson Fodé.
Wolfe, now 34, became the world’s youngest self-made female billionaire when she took Bumble public in 2021 after launching in 2014.
Bumble is currently the second most used dating app in the world and is popular for its female-centric approach.
Wolfe co-founded the app months after she was forced to leave Tinder – another dating app she co-founded – following sexual harassment by a colleague.
In a 2022 interview with The Times, Wolfe said she felt “isolated” in the tech world and became “gendered” by the headlines surrounding her departure from the company she started at 25.
‘Women who have achieved things are scrutinized differently. “If you changed the word ‘Whitney’ to ‘John’ in headlines, I bet people would think they were reading strangely,” she said.
Wolfe added that she had been considering leaving for some time because she believes some Silicon Valley CEOs stay in their positions for too long and for the wrong reasons.
Wolfe, now 34, became the world’s youngest self-made female billionaire when she took Bumble public in 2021 after launching in 2014
Wolfe co-founded the app months after she was forced to leave Tinder – another dating app she co-founded – following sexual harassment by a colleague. It was announced in March that James would star as Wolfe and produce Swiped, and she began filming in Los Angeles last month
“Over the past few years, I have been bringing human life into the world,” she said. ‘I have experienced health problems. I also exist outside of Bumble. So it’s good to reevaluate.’
In November, Wolfe stepped down as CEO, handing the reins to veteran tech and business executive Lidiane Jones.
James’ latest role comes after she earned her first Emmy and Golden Globe nominations for her portrayal of Pamela Anderson in Pam & Tommy.
Swiped is expected to premiere in 2025.