While perhaps best known for its consumer goods, LG Electronics has shifted its focus to the lucrative B2B market in 2024, with its latest move launching an extensive range of business monitors tailored to different professional environments.
The new setup covers various sectors, from business and government to education, healthcare and the creative sector.
The range includes LG’s UltraWide business monitors, which have a 21:9 aspect ratio, making them ideal for multitasking. The 34BA85QE-B and 34BA75QE-B models feature 34-inch curved QHD+ (3,440 x 1,440) IPS displays, delivering sharp images and high color accuracy. LG says these are particularly suitable for professionals in control rooms, financial trading and programming, where having multiple windows open at the same time is crucial. The 34BA85QE-B also comes with a built-in webcam and microphone and can function as a KVM switch.
Missed opportunity
LG focuses on customer-facing functions such as in service centers or airports with QHD models such as the 27BA75QB and 27BA65QB. These are designed with height, swivel and tilt adjustments. The displays feature Reader Mode and Flicker Safe Mode to minimize eye strain, making them more comfortable for extended use.
LG’s Full HD range includes models with 27-inch and 23.8-inch screens, each with built-in speakers and webcams. These monitors come equipped with USB Type-C ports and internal power supplies to reduce workplace clutter.
“LG’s new business monitors meet the growing demand for ergonomically designed, high-resolution workplace display solutions,” said YS Lee, vice president of LG Business Solutions.
“With our market-leading B2B monitors, we want to support the digital transformation of the workforce and improve the employee experience.”
The entire range is certified by ENERGY STAR and EPEAT, making them a greener choice for businesses.
While LG has included numerous productivity-oriented features in its new monitors, the lack of a true flagship model with a higher resolution seems like an odd choice, and weakens the South Korean company’s ability to compete with rivals like Samsung and Lenovo, both of which already has adopted 4K and 5K resolutions.