LG and Samsung have put AI everywhere in their 2025 TVs – and Copilot is coming too
- Step 1: Add AI to everything
- Step 2: …
- Step 3: Profit!
Many years ago, The Blackout Crew had a hit with a song that urged us to “give it a damnAnd now LG and Samsung are doing something similar, but instead of a number it’s a TV, and the donk is AI.
Both Samsung and LG are seemingly leaning hard on AI to sell you a new TV this year, and they’re both doing it with Microsoft’s Copilot, as well as their own AI features.
AI isn’t new to TVs: it’s become a catch-all term for smart systems that take care of things like audio and video upsampling. And the AI in the two companies’ 2025 TVs appears to come in two flavors: things that could improve your TV experience, and an AI app that might tell you to put glue in pizza (AI Reviews, We’re Watching there to you).
What will LG and Samsung do with AI in their 2025 TVs?
Samsung calls its AI features Samsung Vision AI, and this year it’s coming to TVs including the Neo QLED, OLED, QLED, and The Frame models. The goal, Samsung says, is to make TVs aware of their surroundings, adapt to user preferences and be “autonomous in delivering intuitive features.”
In practice, this means better integration with SmartThings plus three key features: Live Translate, for real-time subtitle translations; AI-generated wallpaper; and Click to Search to tell you more about who or what’s on the screen. And as before, this means dynamically optimized images based on what you’re looking at and how much light there is in the room where you’re looking at it.
As for Copilot, Samsung says it will “enable users to explore a wide range of Copilot services, including personalized content recommendations.” There are no more details at the moment, which suggests it’s a long way from becoming a core part of the smart TV lineup.
LGs also going the AI-powered personalization route. In addition to using algorithms to upsample lower resolution, lower quality footage, there’s AI-powered surround sound and a new name for the remote: it’s now the AI Remote.
LG says your TV will greet you by name, provide tailored recommendations, detect different voices and adjust the on-screen suggestions accordingly. There’s AI Search, an AI Chatbot help system, and again, generative images and Copilot queries.
It’s easy to be cynical about the current AI hype: do we really want to burn the planet faster to create more images of people with six fingers? – and the AI prefix in tech marketing is starting to look a bit like ‘cyber’ or the ‘i’ prefix of the past. But the upsampling and optimization of AI audio and video is getting really good; I think it would be a shame if the more gimmicky stuff distracted from the really useful things AI and machine learning for TVs can do in terms of improving what you actually see and hear.