LeBron James joins Fanatics after two decades with rivals Upper Deck – as he and son Bronny kick-start the Lakers star’s arrival by signing a one-of-a-kind trading card available later this month
- Fanatics collectibles also have deals with Victor Wembanyama and CJ Stroud
- Bronny – a 19-year-old guard for USC – is in his first year of college with the Trojans
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LeBron James and his son, Bronny, will appear together on a one-of-a-kind sports trading card to kick off the Los Angeles Lakers superstar’s new multi-year partnership with Fanatics.
The leading scorer in NBA history has signed with Fanatics Collectibles, the online sports retailer’s trading card division. Neither party disclosed the terms of the deal, which was announced Wednesday.
James has worked with Upper Deck in the sports memorabilia sector since 2003. He famously made his first million by signing with Upper Deck two weeks before graduating from high school and a few more weeks before being drafted by the Cleveland Cavaliers.
Fanatics Collectibles has signed several prominent athletes from multiple sports in recent years, including No. 1 overall NBA draft pick Victor Wembanyama and NFL quarterbacks CJ Stroud, Bryce Young and Caleb Williams.
LeBron James and Bronny appear together on a special card available January 19 in the 2023-24 Bowman University Chrome Basketball set.
LeBron James (L) and his son Bronny are the first father-son duo on a basketball trading card
Fanatics will release a card with LeBron playing for his high school and Bronny in USC colors
LeBron will wear his high school uniform from St. Vincent St. Mary’s in Akron, Ohio, while Bronny will wear his current USC Trojans uniform.
The 100-player set also includes All-Americans Caitlin Clark and Paige Bueckers.
James passed Kareem Abdul-Jabbar for the NBA scoring record last year before leading the Lakers to the Western Conference finals.
LeBron plays for his high school – St. Vincent-St. Mary’s – located in Akron, Ohio, in 2003
Bronny, who like his father is a McDonald’s All-American, joined the Trojans this summer
The four-time champion and four-time league MVP is currently in his 21st NBA season, his sixth with Los Angeles.
James, 39, teased his new deal earlier this week with an Instagram post in which he viewed documents with a Fanatics logo.
Bronny James already has multiple endorsement deals and is reportedly one of the most successful athletes in terms of name, image and likeness deals.
According to Loud every daythe 19-year-old security guard earns $5.9 million from NIL contracts with companies like Nike, Beats by Dre and PSD Underwear.