Leading sanitary products brand is accused of ‘erasing’ girls in a new guide to periods

A leading sanitary brand has been accused of “dehumanizing” women by referring to girls as “bodies with female genitalia” in a pamphlet explaining puberty to children.

Always’s guide also faced accusations that it was trying to “wipe out” women by avoiding the use of the word “girls.”

The pamphlets come in ‘puberty kits’ containing sanitary pads and panty liners that the brand sends to schools to give to students.

The 22-page booklet, titled “Puberty and Confidence Guide for Everyone,” describes both female and male puberty developments, but nowhere mentions “boys” or “girls,” instead using “people” or “person.”

In a section on the menstrual cycle, the guide says, “Each month, bodies with female genitals prepare for pregnancy.”

(Stock Photo) The guide produced by Always was also accused of trying to “wipe out” women by avoiding the use of the word “girls”

A teacher who recently received the puberty kits, who asked to remain anonymous for fear of accusations of transphobia, said the leaflets were likely to prove “very confusing” to young women.

“I think girls will struggle to understand how this relates to their own bodies and their own experience,” the teacher added.

‘Bodies with female genitals’ may not be immediately recognizable as a girl in a child’s understanding, especially if English is not their first language or if a child has additional learning needs.’

Milli Hill, author of a bestseller about female puberty called My Period, said, “Female Genital Bodies” couldn’t be more inhumane and offensive.

“Unfortunately, this is yet another example of companies trying to erase women and ignore their needs in a rush to appease trans activists.”

Procter and Gamble, the company behind the Always brand, has not commented on the criticism.