Leading Partner Ecosystem Platforms You Should Know in 2023
Partner ecosystem platforms are software programs that help businesses follow, manage, and exchange information with their channel partners, such as distributors, resellers, affiliates, etc. Companies use channel partners to enter into new markets and customer groups, which is not possible through direct selling.
Partnership ecosystem platforms allow companies to compare the clients they share in common, maximise operations, joint planning of the markets, and new interstate relations within one system. They, too, provide analytics and reporting tools to help monitor partner performance and improve partner programmes.
Partner ecosystem platforms are used by sales teammates, partner management team members, and marketing team members quite commonly to stretch the boundaries of their sales organisations while enhancing the voice of their products and services for the sake of their resale partners. Ecosystem partner systems work effortlessly, along with software programs such as CRM, accounting data management, and data integration applications that assist in customer management and prospect storage.
How to Choose the Best Partner Ecosystem Platform for Your Business
Selecting the best partner network platform for your organisation is a challenging task because several parameters and numerous alternatives exist. Nevertheless, if you follow a few basic steps and rules, you can be decisive, having factored in the right decisions for your business. Here are some tips on how to choose the best partner ecosystem platform for your business:
Define your partnership objectives and strategy
Firstly, you should know exactly what you wish the partnerships to bring on for your business, as well as the best way to manage it all. You must indicate what you want from your partnerships: increased sales, broader market penetration, improved customer satisfaction, etc. It would help if you came up with a partnership strategy by defining things like partner types, value propositions that you provide, any incentives, and the way of measuring performance.
Evaluate your current partnership processes and challenges
After making clear strategies related to partnership objectives you should assess your existing partnering procedures and problems. Various procedures like the hiring process, the boarding formalities, training facilities, mode of communication, reward, and improvement of your partners should be on your checklist while evaluating. Plus, determine the bottlenecks and weaknesses of the current procedures and instruments, including manual work, misalignment, low motivation, and a high staff turnover rate. Also, have a clear calculation of your budget for an investment in a partner ecosystem platform.
Compare different partner ecosystem platforms based on features, benefits, and reviews
Once you have a clear understanding of your partnership objectives, strategy, processes, and challenges, you can start comparing different partner ecosystem platforms based on their as discussed below.
Features: Many partner ecosystem platforms are present in the market. You should assess what they offer and if their services align with your needs. Check their security features and make sure they provide safety and security to your documents while handling them.
Benefits: You can compare the benefits of different partner ecosystem platforms based on what they deliver in terms of revenue growth, sales efficiency, marketing effectiveness, customer satisfaction, product innovation, trust building, and more.
Reviews: You can compare the reviews of different partner ecosystem platforms based on what other users say about them regarding user satisfaction, ease of use, customer support, value for money, and more. You can use websites such as G2, Capterra, SourceForge, and Webinar Care to read reviews and ratings for various partner ecosystem platforms software.
Request a demo or a free trial of the partner ecosystem platforms that interest you
Once you have selected potential platforms through feature selection, benefit, and review comparison, you can ask for a demo or a free version. In addition, this will allow you to know the functionality of the products you need to purchase and their alignment with your business objectives and aspirations. Additionally, you may pose some queries to the product specialists or representatives during the demo/trial stage.
Make a final decision based on your evaluation and feedback
With the above discussed insights and input from your assessment and evaluation, you can conclude with an informed decision about the platforms for partner ecosystems you have found intriguing to work with. The analysis involves all important considerations such as the attributes, advantages, testimonials, demonstration or trial period, charges, and customer services. You may also seek advice and opinions from your colleagues and others before arriving at your last decision point.
Examples of Leading Partner Ecosystem Platforms
Some examples of leading partner ecosystem platforms are:
- ProHance: Prohance is an information exchange platform between organisations, their communication on strategies; they streamline workflows and help find opportunities. Prohance helps companies build a networked, apparent, involved and adjusted working force, ensuring efficient delivery, business continuity, and employees’ welfare. These characteristics that set ProHance apart are live intelligence, auto-clocking, multi-site support, cloud hosting, and flexible teaming.
- PartnerStack: PartnerStack is an essential partner ecosystem platform that offers ways to make managing multichannel partnership programs easier and faster. PartnerStack provides a way of recruiting, boarding, managing, and rewarding affiliate partners like resellers, influencers, and ambassadors, among others.: Users are also supplied with insight and analytics, which enables them to improve partner performance.
- Impact: Impact is an ecosystem partner platform that helps users govern, track and develop their partnerships in both the pre-and post-sales cycle. With impact, one can find, hire, contract, compensate, and improve their associates, including affiliates, influencers, agencies, developers, media houses, etc. Moreover, it comes with fraud protection, reporting capability for compliance monitoring, and other ROI measurement tools like attribution modelling.
- Reveal: A partner ecosystem platform reveals and supports people in integrating and automating their partnership projects. Through its network of more than ten million firms, Reveal allows users to interact with their current business partners and search for additional ones. Additionally, Reveal enables synchronising of their data sources, tracking of partners’ activities, automated workflow setup, report production and dashboard development for assessing the partnership. Know more about: ProHance – the Missing Piece of Your IT Puzzle!
Conclusion
Partner ecosystem platforms are software systems designed for partner collaboration to maximise labour output. These services include analytics, reporting for tracking partner performance, and helping to tune partner programs. These platforms are designed as gen-next tools to simplify partner ecosystems with valuable software tools.
One of the top-tier partner Ecosystem platforms that may assist businesses or their partner channels to fulfil their partnership goals and strategies for the next year is ProHance. It offers special features, like real-time insights, instant time capture, multiple environment compatibility, fast setup and distribution of remote work. Another way through which ProHance can assist business and channel partners is by developing an integrated, visible, engaged, effective and healthy workforce for an operatively robust company, hassle-free supply and happy employees.