Latest Packaging Trends for 2023
Latest Packaging Trends
Are you a fast-food person and are interested in packaging trends? Then you must be familiar with a Front of Package (FOP) design.
As the name implies, it is the artistry that is displayed on the front side of the packaging. This great design is susceptible to change depending on the trends. Below are the trends you will be seeing in the upcoming months.
Preference for minimalism
Back then, packaging using vibrant colors and humorous artwork was popular. We are gradually returning to simple aesthetics, partially as a result of people’s love for simplicity since life is hectic enough as it is. Moreover, minimalism conveys an air of transparency that consumers find appealing.
Nutritional Information on FOP
Current regulations demand that nutritional information is on the FOP. An excellent design can help direct the customer’s attention to nutritional information. This holds true whether there are few packaging visuals included or if there are more realistic graphics included.
Keenly redesigning FOPs
In their bid to keep up with the new changes on the FOP, companies are updating their packaging. However, this is not an easy venture, and many companies are failing at this. The main reason for the failure is deviating too far from their initial looks, which confuses their clientele.
Ensure that while trying to keep up with the trends, you strike a balance between the new look and remaining recognizable.
Utilizing humor
Many videos and blogs that go viral are those that make us have a light moment, and the same is valid for product packaging design.
In today’s social climate, people are trying to find humor in their surroundings. Customers are looking for festive designs that exhibit levity, wit, and a keen sense of humor on the FOPs. Some examples include human-shaped cricket snacks.
If you can establish a quick rapport with customers, it will be simpler to entice them with your packaging. Humor is one of the quickest methods to establish an immediate connection.
You don’t have to make intentionally amusing designs or memes on your packaging. An appealing, simple-to-understand graphic can be powerful. Many companies work with well-known animated series to include characters from those shows in packaging design.
People are more likely to purchase a product when they recognize the characters on the package, primarily when those characters are known for being humorous.
Maintain a distinctive look
FOP trends come and go, so it’s essential to keep up with the latest trends. But it would help if you also were distinctive. So, if your rivals are striving for a minimalist appearance, stand out by adding vibrant colors and more eye-catching designs.
Some packaging companies provide specific templates to assist you in achieving the desired aesthetic for your revised FOP design. Contracting professional packaging services will be even more effective at helping you create a fantastic packaging design that is both contemporary and spectacular.
They will ensure that your packaging complies with the new regulations while keeping customers interested in your brand and products.
Connect with your customers
Products cannot communicate on their own. It would be beneficial if you designed creative packaging that goes well with your goods. Always be on the lookout for new trends and keep up with the times.