>
Beauty brand with cult following ‘setting the trend’ for lashes in 2023 with standout product revealing sales have tripled since launch
- Cult beauty brand Lash Therapy has launched an eyeliner serum
- The serum is colored, unlike their other products.
Using black eyeliner to create a cute cat eye has never been more popular, and now it can help promote your lashes to grow lusher and longer than ever before.
Lash Therapy, a brand that has developed a cult following in Australia for the past two years, launched the new product this year to a huge waiting list and die-hard fans have not been disappointed.
Founders Jess Arthur, Lauren Rugolo and Emma Spiliopoulos told FEMAIL that sales have tripled since the start of the year, showing they nailed it with their latest option.
The new serum is also an eyeliner, promoting growth while achieving your favorite look.
Lash Therapy has introduced an eyelash growth serum eyeliner to its product line
Founders Jess Arthur, Lauren Rugolo and Emma Spiliopoulos told FEMAIL that sales have tripled since the start of the year, showing they nailed it with their latest option.
“The growth liner is a first for Australia and we think it will be a trend this season,” they said.
The serum was ‘softly tossed’ to regular customers, but was enthusiastically picked up.
‘In the first three days we saw 70 per cent of orders include this in their carts, which is amazing to see. Our community is very loyal and trusts us and the products we release,” said Lauren.
Emma added: ‘When we launched the 2020 brand, we never expected that we would have this kind of success. Knowing that our products are already being sold around the world through our eCommerce store every 30 seconds is amazing! We believe the growth eyeliner will be a bestseller in no time.’
The brand has garnered a cult following since its launch two years ago.
The brand, which has a cult following here in Australia, has gone global and will be available in the US via Amazon.
To celebrate the partnership, Lash Therapy is now featured on a billboard in Times Square, New York.
“One of the highlights of my life was seeing our brand on a billboard in Times Square, New York,” Lauren said.
“Very proud and grateful for how far we have come with this business in a little over two years.”
And people who don’t know the brand can hardly contain their excitement after seeing the before and after snapshots.
“Ahhhhh amazing results, makes me want to remove my lash extensions and try this,” said one woman.
While another stated that “he needs something right now, it’s an emergency.”