Lady Gaga shows off her fresh-faced beauty as she goes make-up free before showing off her brand new Haus Labs concealer
Lady Gaga shows off her fresh face as she goes makeup free before showing off her brand new Haus Labs concealer
Lady Gaga showed off her fresh beauty before debuting her Haus Labs brand’s brand new concealer product on Thursday.
The 37-year-old singer took to Instagram along with her enthusiastic fans to confirm the launch of her new triclone skin tech concealer, which costs $32 (£25).
She shared a video of herself applying the product, while providing an insight into her makeup routine to mark the exciting launch.
Lady Gaga showed off her fresh look as she went makeup free at the beginning of the video, before starting to apply her concealer under her eyes.
Explaining her process, she said, “I start in the corner of my eye and drag it there, it’s a nice, flat, creamy finish.” I’ll do one on each side to brighten up the eyes.’
Makeup-free: Lady Gaga showed off her fresh beauty before debuting her Haus Labs brand’s brand new concealer product on Thursday
Day of launch! The 37-year-old singer took to Instagram to confirm the launch of her new triclone skin tech concealer, which costs $32 (Lady Gaga is pictured after applying the product)
She then applied the concealer to her forehead, chin and cheeks while telling how she “lifted” her skin with the product.
The Bad Romance hitmaker then blended concealer to complete her “radiant” and natural makeup look.
Finishing her process, she said, “At the very end, I take my fingers and rub it into the skin and it just melts, leaving you with a nice, glowing finish.”
The video was shared on Instagram by Haus Labs, along with a caption written by the star, which read, “Our new Triclone™ Skin Tech Concealer, the little sister of our best-selling #HausLabsFoundation, is now available!
The team at @hauslabs and I spent two years developing this revolutionary clean concealer with medium buildable coverage that fades, brightens, conceals and visibly puffs up after two weeks.
“It’s made with over 20 skincare ingredients, including niacinamide, biotech caffeine, and our patent-pending fermented arnica. If you loved our Triclone™ Skin Tech Foundation, you’ll love this one.”
Lady Gaga later shared another video of her getting glamorous by her makeup artists before appearing on stage as they used her new product on her.
She shared how using her brand’s new concealer helps her perfect her makeup look on stage, with her artist saying it looked flawless up close.
Her makeup artists shared how they use the concealer to “paint under” her makeup on stage, while providing insight into her antics backstage ahead of her shows.
Routine: Lady Gaga showed off her fresh look as she went makeup free at the beginning of the video, before starting to apply her concealer under her eyes
Glam: Lady Gaga later shared another video of her getting glamorous by her makeup artists before appearing on stage while they used her new product on her
On stage: She shared how using her brand’s new concealer helps perfect her makeup look on stage, with her artist saying it looked flawless up close
Lady Gaga’s new concealer launch comes after her Haus Labs brand launched at Sephora UK in June, a huge milestone.
Sephora became Haus Lab’s exclusive retail partner last year and was already available in stores in the US and Canada prior to its UK launch.
Last year, when the products were first available at Sephora, the talented star expressed how excited she was about working with the retailer.
“I always wanted to work with Sephora,” she said in an interview with Harper’s Bazaar. “As a young girl about 13 or 14 years old, I used to go to Sephora all the time. I went there and explored.”
The Academy Award winner also said she “always wanted to create a brand that focused on giving people the opportunity to use their makeup and helping people feel elevated through makeup.”