Kylie Jenner makes an unexpected front row appearance at Prada catwalk show as beauty mogul slips in through a side-door during Milan Fashion Week

Kylie Jenner makes a surprise front row appearance at the Prada runway show as beauty mogul slips in through a side door during Milan Fashion Week

You could be forgiven for assuming that a Kylie Jenner lookalike had made her way to the front row when Prada unveiled its latest collection during Milan Fashion Week on Thursday.

While all the other guests were taking advantage of the photo opportunities that inevitably occurred outside Fondazione Prada, the TV personality and beauty entrepreneur made the entirely peculiar decision to sneak in through a side entrance.

On Instagram, she shared photos of her preparations for the event, alongside photos taken backstage as the Italian fashion house presented its spring-summer 2024 womenswear collection.

Kylie, 26, was later spotted front row next to outgoing British Vogue editor-in-chief Edward Enninful as the exclusive event kicked off.

Scarlett Johansson, Emma Watson and Sofia Richie were among the first high-profile newcomers as the celebrated fashion house presented its spring-summer 2024 womenswear collection.

Stole the show: Kylie Jenner was front row at the Prada show during Milan Fashion Week on Thursday

There she is: Kylie slipped past the waiting cameras unnoticed and took a front row seat next to outgoing British Vogue editor-in-chief Edward Enninful

There she is: Kylie slipped past the waiting cameras unnoticed and took a front row seat next to outgoing British Vogue editor-in-chief Edward Enninful

As she walked in, Hollywood star Scarlett, 38, turned heads in an elegant cross-strap dress from the high-end brand, fastened with a black leather belt.

She completed the look with strikingly shaped heels, while the cloudy weather didn’t stop her from wearing a pair of heavily tinted sunglasses.

Opting for a stylish black halterneck mini dress – Prada’s take on the classic LBD – Emma, ​​33, stood out as she greeted onlookers ahead of the first look presentation.

Black stiletto heels maintained an understated color scheme, while a simple leather handbag was her only statement accessory.

The Harry Potter star drew even more attention to her subtly proportioned features by opting for deft makeup accents selected from a natural color palette.

Meanwhile, Sofia, 25, deviated from classic black and instead opted for a smart red turtleneck and elegant Prada pencil trousers.

The adopted daughter of Motown legend Lionel Richie completed the look with a sophisticated plaid coat, while black heels continued a recurring trend among guests at the exclusive event.

Other guests on the day included British actor Benedict Cumberbatch, whose floral shirt and cream Prada coat saw him claim his own share of the spotlight.

Wow: Kylie showed off her flawless face as she swept back her locks with her Prada sunglasses and sat gracefully in the front row

Wow: Kylie showed off her flawless face as she swept back her locks with her Prada sunglasses and sat gracefully in the front row

Don't Mind Me: Kylie Stunned in a Sequin Mini Skirt, Black Long Sleeve Top and Looked Chic in Prada Sunglasses

Don’t Mind Me: Kylie Stunned in a Sequin Mini Skirt, Black Long Sleeve Top and Looked Chic in Prada Sunglasses

Side by side: The beauty entrepreneur posed for a photo next to Spanish singer Rosalia

Side by side: The beauty entrepreneur posed for a photo next to Spanish singer Rosalia

Prada Day: Kylie shared a selfie as she prepared for the exclusive event at her hotel in Milan

Prada Day: Kylie shared a selfie as she prepared for the exclusive event at her hotel in Milan

Finishing touches: The assistant scrunched her hair as she prepared to leave before the reveal

Finishing touches: The assistant scrunched her hair as she prepared to leave before the reveal

Elsewhere, French actor Vincent Cassel, Spanish singer Rosalia and American actress Diana Silvers were also seen walking in ahead of Thursday’s show.

Milan kicked off its catwalk calendar on Wednesday, when Italian luxury label Fendi explored the ‘ease of dressing with a certain Roman freedom’ during its women’s fashion show.

Milan Fashion Week follows the events in New York and London where designers presented their creations for spring/summer 2024.

Walk this way: a group of catwalk models will unveil the latest collection from the Italian fashion house Prada on Thursday afternoon

Walk this way: a group of catwalk models will unveil the latest collection from the Italian fashion house Prada on Thursday afternoon

Intricate: Delicate semi-transparent dresses played a major role in Thursday's unveiling

Pictured: a Prada model on the catwalk

Intricate: Delicate semi-transparent dresses played a major role in Thursday’s unveiling

Smart casual: The latest collection showed a combination of styles

Smart casual: The latest collection showed a combination of styles