Kylie Jenner channels Sia while wearing a jet-black wig during a promotional photo shoot for Kylie Cosmetics
Kylie Jenner tried out a radical new look while promoting Kylie Cosmetics in a new series of photos shared to her Instagram account on Thursday.
The 26-year-old entrepreneur wore a wig similar to the one made famous by Sia when she revealed that her 10 shades of Precision Pout wooden lip liners from the company would be released on December 6.
The social media figure, who recently headed to London to support her boyfriend Timothee Chalamet, also wore a tight black dress that showed off much of her upper chest as she posed for the photos.
Jenner showed off her chiseled shape in a new pair of promotional photos for Kylie Cosmetics shared to her Instagram account on Wednesday.
In her first photo, the reality TV mainstay wore a light beige long-sleeved undergarment as she posed in front of her brand’s new high-performance, plush longwear concealer.
Kylie Jenner tried out a radical new look while promoting Kylie Cosmetics in a new set of photos shared to her Instagram account on Thursday
The model also wore white fishnet leggings and completed her look with high-heeled shoes.
The entrepreneur’s gorgeous brunette locks were left tied in a loose bun throughout the photoshoot.
Jenner later donned a sheer white dress that showed off her curvy physique during another promotional shoot.
The social media powerhouse also accessorized with a single bowtie-shaped earring, and her hair fell to her chest and shoulders.
The entrepreneur co-founded Kylie Cosmetics with her mother Kris in 2014, and the first products were made available to the public the following year.
The reality TV mainstay has taken a hands-on approach to promoting her brand and often appears in her advertisements.
The brand became the subject of controversy in 2020 after it was revealed that it had incorrectly valued itself at more than $1 billion in 2019.
Jenner spoke about her brand during a conversation with Jennifer Lawrence Interview Magazine and revealed that she initially wasn’t sure her line would be successful.
The social media figure also wore a tight black dress that showed off much of her upper chest as she posed for the photos
The 26-year-old entrepreneur wore a wig similar to the one made famous by Sia when she revealed that her 10 shades of Precision Pout wooden lip liners from the company would be released on December 6; seen in 2016
Sia was spotted in New York City earlier this month
Jenner showed off her chiseled shape in a new pair of promotional photos for Kylie Cosmetics shared to her Instagram account on Wednesday
Jenner later donned a sheer white dress that showed off her curvy physique during another promotional shoot
‘We didn’t know where to start. There was no one to help us. And my mom thought I was going to sit in my garage with lip kits for the rest of my life,” she said.
The socialite added, “She said, ‘You better be prepared, Kylie, because you might have a lot of lip kits in your garage for the rest of your life, so you better love these colors.”
The reality TV personality then stated that she was extremely relieved when her brand performed well early with consumers.
“We were a new company, so growing was difficult for a lot of people… But it wasn’t a bad thing. It was so successful and it was the best time of my life,” she said.