Kristin Cavallari stuns in mermaid-style white gown as she poses for gorgeous snaps to promote her Uncommon James brand
Kristin Cavallari channeled her inner mermaid in an upcoming ad campaign for her jewelry brand Uncommon James.
The Hills alum, 36, wore a mermaid-style low-cut white dress with white fabric scales all over the dress.
The Laguna Beach star — who also wore the same dress to her BFF’s January wedding in Mexico — accessorized with chunky gold hoop earrings and layered necklaces.
The mother of Camden, 10, Jaxon, eight, and Saylor, seven, with ex-husband Jay Cutler, 40, wore her layered blonde hair parted and wavy as she posed for the camera.
Last week, the reality TV personality announced the relaunch of her beauty brand, Uncommon Beauty.
Mermaid: Kristin Cavallari channeled her inner mermaid in an upcoming ad campaign for her jewelry brand Uncommon James
Gorgeous: The Hills alum wore a mermaid-style low-cut white dress with white fabric scales all over the dress
In an interview with WWDshe revealed that while she’s a stickler for good skin care, it didn’t occur to her to launch her beauty brand right away.
“It wasn’t on my radar, and my marketing guy brought beauty to my attention two years ago — he noticed that the number one question people would ask me was my skincare routine,” she said. “I knew there had to be something.”
The True Roots author launched Uncommon Beauty in 2021 with four products: a powder cleanser, a peptide serum with vitamin C, a moisturizer and an eye cream.
All four products have been reformulated for the brand’s relaunch.
“We wanted to make sure our products were even better than they already were,” she explains. “Our five products have been improved, which means we’ve put even better ingredients in them.”
‘We also wanted to make everything vegan, where beeswax used to be in our lip balm. We removed that and we removed the goat milk powder from our facial cleanser. We tick all the boxes for people because we realize how important that is.”
“Beauty has the legs to beat jewels one day, so in five years it could be our number one business,” she said.
Uncommon Beauty: Last week, the reality TV personality announced the relaunch of her beauty brand, Uncommon Beauty
Relaunch: The True Roots author launched Uncommon Beauty in 2021 with four products: a powder cleanser, a peptide serum with vitamin C, a moisturizer and an eye cream
And Cavallari is more than just the face of the brand, she was also hands-on during its development.
“I sent all the products I was using at the time to a lab to question things and see what went into them,” said the author of True Comfort.
“I found that the high-end, relatively clean products were full of chemicals and things that do the opposite of what I wanted them to do,” she continued.
“I realized there was a need for a clean skincare line that was also effective,” she concluded.