Kmart Australia shoppers rave about $15 dupe of famous $100 beach bag: ‘It’s perfection’

Australians have discovered the ‘it’ bag ahead of the summer season. The $15 purchase at Kmart is an exact replica of a famous $100 purchase that has been selling like hotcakes for months.

Buyers say the Eva Beach Tote ($15) is the “perfect” accessory to take to the beach or pool. It’s trendy, easy to clean and comes in a variety of colors.

The bargain bag is compared to the Crocs Classic Tote ($99) and the Original Bogg Bag ($90), which have similar designs.

“I couldn’t resist buying it,” said Mother Roma-J on TikTok. ‘There’s so much room in it and there are no pockets, so all the sand just falls out. It’s so easy to wipe clean. It’s literally the perfect summer bag.’

Another mom raved: ‘I have a pink one and I love it. It’s the best bag for going out when you have a toddler. You can also take it to the store or swimming lessons.’

The bag has a sturdy bottom, holes for inserting decorative pins, and a few clip-ins for your phone and water bottle.

Fashion trends can change in the blink of an eye and Australian women are struggling to keep up with the latest trends due to the cost of living crisis.

Cotton On also recently released a pair of affordable $70 heels that are an “exact copy” of the $200 Tony Bianco shoes, and have been dubbed the “shoes of the season.”

Buyers say the Eva Beach Tote ($15) is the “perfect” accessory to take to the beach or pool because it’s fashionable and easy to clean

The Kmart beach bag comes in three colours: white, navy and pink

Kmart also surprised shoppers with a $40 version of a $4,000 designer trench coat — and it goes with everything.

Thousands of people have opted for the Everlast Airstyer ($280) from Australian brand BondiBoost over the expensive Dyson Airwrap ($849) since its launch.

The Kmart version of the popular beach bag comes in three colours: white, navy and hot pink.

The bargain bag is compared to the original Bogg bag ($90) [pictured]

The $15 price tag is one of the reasons why Kmart’s bag is such a big hit with customers. Thousands of people across the country will undoubtedly be carrying this trendy bag to the beach this summer.

Many others indicated they would use the purchase for groceries, knitting, picnics or camping.

While shoppers may be bummed that they can’t use their Crocs Jibbitz on Kmart bags, there are other ways to personalize the bags, such as using ribbons.