Kmart Australia shoppers go wild over $25 item that’s a ‘dupe’ of popular $120 buy
Australian shoppers are heading back to Kmart after a professional shopper revealed how comparable a cheap $25 dress stocked by the retailer is to a much more expensive purchase.
The sleeveless mesh turtleneck maxi dress — a sleek leopard print one — is very similar to Decjuba’s $120 Elaine Mesh Maxi Dress.
According to Kmart Insider, both dresses are made of polyester/elastane.
“A dupe so perfect it’s wild,” the influencer said on Instagram.
And fans were excited.
‘Wow! That’s a winner!’ said a woman.
While another said she ‘can’t wait’ to get her hands on one.
“Heading to Kmart,” a third added.
The Kmart dress (left) is very similar to the Decujba dress (right)
Some were less enthusiastic about the maxi dresses.
“Both are old fashion,” one woman objected.
Although some were surprised at how the fashion-forward page managed to find the dupes.
‘Can you please share how to browse the Kmart website? I’ve noticed things you (and other pages) share that I can’t find on the website,” one woman said.
The Kmart Insider responded by saying that they don’t always appear on the new products page, so you have to sort each category manually.
The Kmart dress is available in store and online in sizes six to twenty. The Decujba dress was initially available in sizes six-18 (XXS to XXL), but sizes six (XXS), 14 (L) and 18 (XXL) have sold out.
Kmart shoppers have been excited lately about the cheap dupes of designer label clothes.
Australian shoppers are obsessed with a stunning red strapless dress, which many say is an affordable alternative to popular brands that cost more than $200.
Sold out $54 Archer Strapless Maxi Dress from Petal & Pup (left) and $99.99 Sunny Low Waist Midi Dress from Atmos&Here (right)
The sold-out midi dress, available in sizes six to 20, is flying off the shelves as it’s a ‘summer must-have’ for any wardrobe.
“Let’s celebrate because this festive Kmart dress is only $25,” Mart Insider said, comparing it to a $200 dress from Seed.
Many bargain hunters were amazed at the huge price difference, while others were ‘absolutely in love’ with their new dress.
“I wore mine today and got so many compliments,” said one customer.
Many shoppers said it looked like the “perfect Christmas dress.”