Kmart Australia has sent fashion-forward fans into a frenzy with a new ‘dupe’: an $18 bag that looks a lot more expensive than a designer style.
The budget retailer’s Moon Crossbody Bag comes in black and cream and looks a lot like Polene’s $840 Numero Dix bag.
The affordable handbag was spotted by a fashion blogger, who is behind the Kmart Insider Instagram page, and quickly raved about it.
“Thank you so much to my enabled follower for spotting this,” the anonymous influencer said.
Many were impressed by the similarities between the two brands.
“Wow, what an amazing dupe,” one wrote.
“I need this bag, I love it,” said another.
While a third described the similarities as incredible.
Kmart Australia has fashion-forward fans in an uproar with its latest must-have dupe: an $18 bag that looks way more expensive
The bags come in black and white from both stores
Another woman showed off the bag, with a Kmart dress, saying it “provides luxury on a budget.”
Other people describe the purchase as the “perfect crossbody bag.”
This isn’t the first handbag dupe to have high-end fashion lovers turning to Kmart this season.
Shoppers are also “obsessed” with the Canvas Bucket Bag, which also costs $18, with many saying it “looks just like” Spanish fashion brand Loewe’s Balloon Bag, worth $3,990.
Shoppers have shared rave reviews of the bag online.
Shoppers are ‘obsessed’ with the Canvas Bucket Bag ($18) with many saying it ‘looks just like’ Spanish fashion brand Loewe’s Balloon Bag ($3,990)
“I actually prefer the Kmart one,” said one woman, while another added: “The Kmart version looks the best.”
Many mothers also opt for the Kmart bag for their daughters, who are obsessed with the luxury version after seeing the bags go viral on social media.
Fashion trends can change in the blink of an eye, and shoppers are struggling to keep up with the latest purchases in the wake of the cost-of-living crisis.