Kingfisher takes Screwfix to France as part of Thierry Garnier’s strategy
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Kingfisher is taking Screwfix to France as part of CEO Thierry Garnier’s ‘more confident’ strategy
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DIY giant Kingfisher has opened its first Screwfix store in France as part of CEO Thierry Garnier’s ‘better confidence’ strategy.
The outlet is located in Wattrelos, Lille. Kingfisher plans to open as many as five branches in France under the Screwfix banner by the end of January.
The expansion of Screwfix in France is one of the key components of Garnier’s plan to drive growth in the region.
Strategy: Kingfisher plans to open as many as five branches in France under the Screwfix banner by the end of January
He said: ‘Screwfix’s growth in the UK and Ireland has been one of the retail success stories in recent years, with an average opening of more than one store per week over the past decade.’
Existing relationships with French suppliers of its chains Castorama and Brico Dépôt “mean we are perfectly placed to bring the proven Screwfix model to France,” he said.
Screwfix focuses on the professional, but is also open to the public.
It launched online in France last year. Each store offers about 10,000 products with another 5,000 available online.