Kim Kardashian slammed as ‘out of touch’ over lavish SKIMS holiday campaign featuring Kate Hudson
Kim Kardashian is facing some heat after unveiling a new holiday campaign for her brand SKIMS – in the wake of the tense US presidential election.
The ad features actress Kate Hudson and her entire family, including mother Goldie Hawn and brother Oliver Hudson.
It was shared by Kim herself on Instagram on Thursday with the caption: ‘Goldie Hawn, Kate Hudson & Family for SKIMS’
Filmed in a lavish mansion, the video shows the Hudson-Hawn clan rocking SKIMS pajamas as they a decadent holiday meal, served by a butler.
At one point, you see Kate waving a boiled lobster around before Goldie randomly throws a plate of red jello onto the house carpet.
Kim Kardashian is facing some heat after unveiling a new holiday campaign for her brand SKIMS – in the wake of the tense presidential election in the United States; Kim seen on November 2
The video ad features actress Kate Hudson and her entire family, including mother Goldie Hawn and brother Oliver Hudson
“Girl please. Totally out of touch,” one of Kim’s followers commented on the post.
Another said: ‘This is incredibly insensitive considering the election’
Many urged the 44-year-old reality TV star to ‘read the room’
Others described the ad as “disturbing” and “cringe-inducing.”
It opens with footage of Kate, 45, trying to confuse her family as several butlers lay out impressive desserts on a wooden dining table.
Kate’s three children – Ryder Robinson, 20, Bingham, 12, and Rani, five – are all featured, as well as her fiancé Danny Fujikawa, 38.
Kate’s older brother Oliver, 48, also included his three children – Wilder, 17, Bodhi, 14, and Rio, 11 – and wife Erinn Bartlett, 51.
Missing from the action were family matriarch Goldie’s, 78, longtime partner and fellow A-list star, Kurt Russell, 73, their son, Wyatt Russell, 38, his wife, Meredith Hagner, and their two young sons.
Once the desserts are ready, the family starts taking them off the table and dancing.
It was shared by Kim herself on Instagram on Thursday with the caption: ‘Goldie Hawn, Kate Hudson & Family for SKIMS’
The ad, filmed in a lavish mansion, features the Hudson-Hawn clan rocking SKIMS pajamas as they demolish a decadent holiday meal served to them by a butler.
At one point, you see Kate waving a boiled lobster around before Goldie randomly throws a plate of red jello onto the house carpet.
The advert opens with footage of Kate, 45, trying to confuse her family as several butlers lay out impressive desserts on a wooden dining table.
“Girl please. Totally out of touch,” one of Kim’s followers commented on the post
Kate’s daughter Rani stands on a dining table with her cousin Rio as they hold up plates of dessert.
The children receive e-bikes and e-scooters as gifts, which they use to ride around the country house.
They are also seen playing with other expensive gifts in the personal library of the house.
Then the family heads to the kitchen where they select a decadent seafood dinner, complete with lobsters, oysters and other shellfish.
Goldie picks up the largest lobster and shows it to the camera, while Kate picks up another and waves it.
The clip ends with Kate’s son Bingham riding over the jello Goldie spilled on the mansion floor before the family gathered to say to the camera, “Everyone wear SKIMS!”
Kate left a red heart emoji on Kim’s Instagram post, but neither has responded to the criticism the campaign is receiving online.
Along with Thursday’s video ad, Kim also posted the stunning still image of the Hudson-Hawn family to her Instagram.
In the images, the happy family wore a variety of matching pajamas and showed them cooking up a storm, tucking into various desserts and getting up to a bit of mischief.
The love between everyone in the photos was palpable as they were seen in almost every photo with their arms around each other and laughing.
Kate’s three children – Ryder Robinson, 20, Bingham, 12, and Rani, five – are all featured, as well as her fiancé Danny Fujikawa, 38
Then the family heads to the kitchen where they select a decadent seafood dinner, complete with lobsters, oysters and other shellfish.
The campaign was unveiled just two days after Donald Trump was elected president of the United States, defeating celebrity favorite Kamala Harris in a landslide.
Kim has remained noticeably silent about the 2024 election and has not endorsed a candidate for president, unlike many of her A-list colleagues.
Kim happens to be good friends with Trump’s daughter Ivanka, 43, and she wished her a happy 43rd birthday on Wednesday, October 30.
She took to her Instagram Story to send well wishes to Ivanka and share photos of them together over the years.
“Nobody sweeter than you,” she wrote alongside three white heart emojis in a birthday tribute to Trump. ‘Congratulations.’
Trump acknowledged Kardashian’s well wishes and then reposted the photos to her own Instagram Story.
Kardashian and Trump’s friendship dates back nearly a decade and became even stronger after they began working together on prison reform in the White House.
The pair reportedly bonded over motherhood and became new moms at the 2014 Met Gala.
In 2023, a source said We weekly: ‘Kim and Ivanka have been friends for years and have hung out a number of times.’
The insider added that they “initially bonded… over motherhood and being new moms.” But over the years they continued to connect multiple times.”
The children receive expensive gifts with which they play in the mansion’s personal library
‘Everyone wears SKIMS!’ the family shouts at the end of the ad
Over the years they have been seen together a number of times and their friendship has deepened.
In 2018, the pair posed side by side at the White House, where Kim petitioned Trump’s father, then-President Trump, to commute drug offender Alice Marie Johnson’s life sentence.
In 2020, Kardashian talked about her boyfriend’s father online.
“President Trump commuted the sentences of three truly deserving women. I didn’t hear much about them in the news, so I wanted to share their stories with you.
“I have the pleasure of spending today with these women, along with Alice Marie Johnson, who helped choose these women,” she wrote at the time on X, formerly known as Twitter.