Kim Kardashian Partners with the National Basketball Association: ‘SKIMS is Now the Official Underwear Partner of the NBA’
Kim Kardashian announced a new partnership on Monday morning.
SKIMS will now collaborate with the NBA, the national basketball association.
The 43-year-old Keeping Up With The Kardashians veteran shared the news early on on Instagram.
Kanye West’s ex-wife wore a pink suit as she posed with men from the NBA.
And the mother-of-four was also seen wearing black SKIMS gear while holding a basketball.
‘Introducing the SKIMS and NBA partnership. @SKIMS is now the official underwear partner of the @NBA, @WNBA and @Usabasketball,” she wrote.
“I am incredibly proud of SKIMS’ partnership with the NBA as it reflects SKIMS’ growing influence on culture,” said Kardashian, co-founder and creative director of SKIMS. “Together, SKIMS and the NBA will connect people from all backgrounds through fashion, sports and talent, and I look forward to seeing the partnership blossom.”
New news: Kim Kardashian announced a new partnership on Monday morning. SKIMS will now collaborate with the NBA, the national basketball association
Toy: the 43-year-old Keeping Up With The Kardashians veteran shared the news early on on Instagram
“The NBA’s modern approach and significant impact on pop culture, entertainment and fashion are unparalleled in sports,” said Jens Grede, co-founder and CEO of SKIMS.
“Our collaboration marks a remarkable opportunity for SKIMS and the NBA to collaborate on what it means to engage the next generation of fans through basketball.”
“SKIMS has quickly become one of our most culturally influential brands,” said NBA Commissioner Adam Silver.
“We look forward to providing NBA fans and SKIMS users with unique experiences, new offers and premium products through our partnership.
“Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand by showing up in unexpected ways. Fans will see the partnership come to life at future events including the NBA All-Star and the NBA In-Season Tournament.
SKIMS Men launched on October 26.
SKIMS celebrated the launch with a new brand campaign, Every Body is Wearing SKIMS, starring NBA All-Star Shai Gilgeous-Alexander, 25, alongside the brand’s official athletes.
As part of the partnership, SKIMS will also receive media coverage across various league platforms, including through virtual on-court signage during national NBA and WNBA broadcasts, as well as the leagues’ official social and digital platforms.
SKIMS was recently valued at $4 billion.
Let’s go: Kanye West’s ex-wife wore a pink suit as she posed with men from the NBA
Work it: ‘Introducing the SKIMS and NBA partnership. @SKIMS is now the official underwear partner of the @NBA, @WNBA and @Usabasketball,” she wrote