Kim Kardashian casts Riverdale actress Madelaine Petsch as her newest model for SKIMS: ‘When I wear SKIMS, I feel sexy’
SKIMS has announced the launch of a new campaign starring actress Madelaine Petsch.
The 29-year-old is ushering in the next Cotton by SKIMS era for Kim Kardashian’s successful brand, it was revealed in a press release shared on Tuesday.
“When I wear SKIMS, I feel sexy and comfortable,” says Washington State native Madelaine.
Petsch is best known for starring as Cheryl Blossom on The CW’s Riverdale, a pop culture-disrupting series that resonated with teen viewers and Gen Z for seven seasons until its finale in August 2023.
In addition to being a star in one of the most popular teen dramas of the past decade, Madelaine has become a social media phenomenon in her own right, connecting with millions of followers of the next generation.
Skimmy for Kimmy: SKIMS has announced the launch of a new campaign starring actress Madelaine Petsch
Pink beauty: The 29-year-old “heralds the next era of SKIMS cotton” for Kim Kardashian’s successful brand, it was revealed in a press release shared on Tuesday
The genius of SKIMs: Kim seen Monday night at Beyonce’s performance at SoFi in Inglewood
‘I had such a good time on set and was really confident in my SKIMS, the Cotton Collection is the softest loungewear.’
This campaign introduces new styles in the brand’s most tagged collection ever: the Cotton Collection.
And it highlights how SKIMS continues to engage emerging talent to connect with the next generation of consumers and serve as a reflection of pop culture.
The Cotton Collection – SKIMS’ most viral collection to date – has been updated with all-new colour-blocked detailing and the return of the fan-favorite pink colourway.
The collection includes Cotton Jersey and Cotton Rib styles, carefully designed as a modern take on classic cotton underwear.
The campaign, shot and directed by Stevie Dance, launches Tuesday on Skims.com as well as digital and social platforms.
The new cotton collection comes out on Thursday, September 7 at 9 a.m. PT.
SKIMS fever: “When I wear SKIMS, I feel sexy and comfortable,” says Washington State native Madelaine
Cry me a River(dale): Petsch is best known for starring as Cheryl Blossom on The CW’s Riverdale, a pop culture disruptive series that resonated with teen viewers and Gen Z for seven seasons until its finale in August 2023
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-driven brand creating the next generation of underwear, loungewear and shapewear.
The company is also setting new standards by providing solutions for every body, the company said.
From technically constructed shapewear that accentuates your curves to underwear that can double your size, the brand’s goal is to consistently innovate on the past and move the industry forward.
SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.
Star power: Madelaine has not only starred in one of the most popular teen dramas of the past decade, but has also become a social media phenomenon in her own right, with millions of followers of the next generation
Skim Sense: Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-driven brand creating the next generation of underwear, loungewear and shapewear