Kim Kardashian reportedly made millions of dollars in just five minutes when the highly anticipated launch of her SKIMS menswear collection broke website records with her massive sales.
The reality superstar, 43, launched her shapewear brand in 2019 but has only just started releasing options for men and is said to have broken “website traffic records” with the launch, according to reports TMZ.
Sources close to the Kardashians star – who already has a net worth of $1.7 billion – claimed that 25,000 orders flooded in within five minutes of the series going live on Thursday.
Prices for the range of underwear and basics start at $20 and go up to $80, and the launch campaign featured sports superstars Neymar Jr, Nick Bosa and Shai Gilgeous-Alexander modeling the pieces.
After announcing the move into the corporate world, Kim admitted diversifying its offering to men was a “major milestone” in the company’s history.
Staying on top of the money: Kim Kardashian reportedly made millions of dollars in just five minutes as the highly anticipated launch of her SKIMS menswear collection broke website records
‘Major milestone’ Kim integrated menswear into her million-dollar fashion brand earlier this week, and sales have gone through the roof
She said: ‘The expansion into the menswear sector is an important milestone for the brand and a testament to SKIMS’ commitment to providing solutions for all.’
Kim further admitted that she was “incredibly excited” to start the next chapter of her successful brand, which is estimated to be worth $4 billion.
She said: ‘I’m incredibly excited about this next chapter for SKIMS and can’t wait for everyone to experience our amazing product range.’
Jens Grede, CEO and co-founder of SKIMS said that men make up 10% of their existing customer base, so it is a meaningful step.
Late last year, the billionaire businessman expanded her brand to include pajamas and over the summer she launched her latest swimwear with the brand.
Additionally, the Armenian beauty recently explained that the entire inspiration for her business venture was inspired by her own struggle to find shapewear that would match her skin tone.
She said Time magazine: “It started with simply finding shapewear that had a skin tone that matched my color.
‘I used to take my shapewear and dye it with tea bags and coffee in the bathtub. I always like to see it in myself. I can definitely tell when I’m missing a few drops.”
Smart move: the billionaire businesswoman enlisted handsome sports stars like Nick Bosa (pictured) to model the range
Tatt is nice: Footballer Neymar Jr showed off his body art as he posed up a storm for Kim’s new SKIMS range
Busty beauty: The Kardashians star nearly fell out of her pink Skims bra as she struck several sexy poses for her Instagram followers
Striking: Kim expanded her billion-dollar brand with sleepwear at the end of last year
Over the summer, a woman took to TikTok to claim her “life was saved” by the brand SKIMS when she was shot because it was “so tight” it kept her from bleeding to death.
The woman – who goes by the online username honeygxd – said: ‘Kim Kardashian saved my life. This new year I was shot four times.
“The night it was shot, I was wearing a SKIMS shaping bodysuit under my dress. It was so tight around me that it literally kept me from bleeding out. I advise it. I advise it.’
Kim quickly became aware of the viral video and said, “wowww.”